社会责任消费的结构、形成机制及企业响应

发布时间：2018-03-16 14:21

本文选题：社会责任消费　切入点：描述性规范　出处：《心理科学进展》2015年07期 　论文类型：期刊论文

【摘要】：社会责任消费是指消费者通过个人努力来促进促进环境保护和社会良性发展的一种消费模式。社会责任消费结构与测量从单一维度逐渐过渡到了多维度,并涵盖了从产品获得、使用到购后垃圾处理的整个过程。从影响社会责任消费的心理距离来看,社会责任消费的形成机制主要包括三类:进化心理机制阐述了作为人类进化结果的亲社会偏好是如何影响社会责任消费的,属于远端机制;社会规范机制阐述了外部的社会规范(命令性规范与描述性规范)是如何发挥作用的,属于中端机制;态度-行为(意愿)模型则主要阐述了消费者内部心理因素的影响,属于近端机制。随着消费者社会责任消费影响力的扩大,企业纷纷重视其自身社会责任行为,并由此衍生出以企业社会责任为导向的营销策略,然而其效果受到诸多因素影响。文章最后指出了已有研究尚未解决的问题以及未来的一些研究方向。
[Abstract]:Social responsibility consumption is a kind of consumption pattern that consumers promote environmental protection and social benign development through individual efforts. The consumption structure and measurement of social responsibility gradually transition from a single dimension to a multi-dimension, and covers the acquisition of products. From the psychological distance that affects social responsibility consumption, The formation mechanism of social responsibility consumption mainly includes three types: evolutionary psychological mechanism explains how pro-social preference, which is the result of human evolution, affects social responsibility consumption and belongs to remote mechanism; The social normative mechanism expounds how the external social norms (command norms and descriptive norms) play a role and belongs to the middle mechanism, while the attitude-behavior (will) model mainly expounds the influence of the internal psychological factors of consumers. With the expansion of consumer social responsibility consumer influence, enterprises have attached importance to their own social responsibility behavior, and derived from this corporate social responsibility oriented marketing strategy, However, its effect is affected by many factors. Finally, the paper points out the problems that have not been solved and some future research directions.
【作者单位】：中国人民大学心理学系;信阳师范学院心理学系;
【基金】：国家社会科学基金教育学一般课题(BBA120019) 教育部人文社会科学研究青年基金项目(13YJCZH164) 河南省政府决策研究招标课题(2014309) 河南省教育科学规划项目(2010-JKGHAG-0507)资助
【分类号】：F270

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