实体书店经济新生,从改变服务开始

发布时间：2018-03-17 19:18

本文选题：实体书店　切入点：转型发展　出处：《出版广角》2017年09期 　论文类型：期刊论文

【摘要】：信息技术的快速发展,数字阅读、网络售书大行其道,这些都在挤压着实体书店的生存空间。为此,实体书店纷纷向多业态发展、特色化经营、延伸产业链、社群化营销等方面转型,并通过提高服务品质、丰富服务内容、延伸服务链条,给读者以最优的阅读体验,实现了消费群体的存量深挖掘、增量大提升,实体书店经济迎来新的发展春天。
[Abstract]:The rapid development of information technology, the popularity of digital reading and online book sales are squeezing the living space of physical bookstores. Through improving service quality, enriching service content, extending service chain and providing readers with the best reading experience, the community marketing has realized the deep excavation of the consumer group's stock, and the increment has been greatly improved. Real bookstore economy ushered in a new spring of development.
【作者单位】：安阳师范学院;
【分类号】：G239.23

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