关于养育类图书畅销元素的几点思考——以《崔玉涛:宝贝健康公开课》为例
发布时间:2018-03-18 02:34
本文选题:养育类图书 切入点:畅销元素 出处:《中国出版》2015年05期 论文类型:期刊论文
【摘要】:在以长销书为主的养育类图书阵营,若要取得营销佳绩,在内容上必须做到观点新颖、真实可信,同时符合大众阅读习惯;在营销策略上,应采取全新的全媒体整合方式,不可过于单一。
[Abstract]:In the parenting books camp, if they want to achieve good results in marketing, they must have novel views, truthfulness and credibility in the content, at the same time accord with the reading habits of the masses; in marketing strategies, they should adopt a completely new way of integrating all media. Do not be too single.
【作者单位】: 北京出版集团公司《父母必读》杂志;
【分类号】:G235
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本文编号:1627641
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