面向培训机构的移动营销系统的设计与实现

发布时间：2018-03-19 03:05

本文选题：营销系统　切入点：移动技术　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着移动互联网和社交网络的发展,营销人员迫切需要一款集移动技术、数据汇集和信息管理等功能于一身的营销管理系统。该项目是本人的实习项目,旨在开发一个针对于教育金融市场平台的移动营销系统,规范业务流程,方便业务人员对客户资源及客户信息进行收集和管理,方便企业对业务人员进行管理和考核,提高平台推广及企业管理的科学性和合理性。本系统分为服务器端和移动端两部分。移动端负责与用户交互,完成数据的采集、本地存储、打包、发送和下载工作,服务器端向移动端提供接口服务,实现数据的校验、解析和存储等功能,移动端与服务器端之间使用JSON格式进行数据交互。系统分为个人、企业和管理员3类用户,从功能的角度进行划分,共包含动态管理、业务流程管理、申请审核、统计分析、员工管理、个人中心和系统管理7个模块的功能。本文首先介绍了移动营销系统的设计与开发过程中所用到的关键性技术。服务器端采用Spring、Spring MVC和Hibernate组合的开发框架,使用MySQL数据库技术存储数据;客户端采用Android开发技术。然后,对系统的功能性需求和非功能性需求做了详细介绍,接着介绍了系统的总体架构和功能结构设计。最后,从系统的功能模块入手,重点介绍系统的详细设计和实现过程,并展示了系统各模块的实现效果图。目前,系统完成了设计及开发工作,并通过了测试团队的测试,已经在Android应用商店发布上线。经过企业和员工的使用测试,达到了预期的功能效果。提高了业务人员的工作效率,对于平台的推广也起到了极大的推动作用。后续开发人员将继续收集用户的意见反馈,在系统功能、性能等方面进一步做出改进,致力于构建一个更加成熟的移动营销系统。
[Abstract]:With the development of mobile Internet and social network, marketers urgently need a marketing management system with mobile technology, data collection and information management functions. It aims to develop a mobile marketing system for the educational financial market platform, standardize business processes, facilitate the collection and management of customer resources and customer information by business personnel, and facilitate the management and assessment of business personnel. The system is divided into two parts: server side and mobile side. The mobile side is responsible for interacting with the user, completing the data collection, local storage, packaging, sending and downloading work. The server provides the interface service to the mobile end, realizes the function of checking, parse and storing the data, and the data exchange between the mobile end and the server end is carried out by using the JSON format. The system is divided into three kinds of users: individual, enterprise and administrator. Divided from the perspective of function, including dynamic management, business process management, application audit, statistical analysis, staff management, This paper first introduces the key technologies used in the design and development of the mobile marketing system. The MySQL database technology is used to store data; the client is developed by Android technology. Then, the functional requirements and non-functional requirements of the system are introduced in detail, and then the overall architecture and functional structure design of the system are introduced. Starting with the function module of the system, the detailed design and implementation process of the system are introduced, and the realization effect diagram of each module of the system is shown. At present, the system has completed the design and development work, and has passed the test of the test team. Has been released in the Android App Store. After the use of the enterprise and staff testing, achieve the desired functional results, improve the efficiency of business personnel, The follow-up developers will continue to collect user feedback, make further improvements in system functions and performance, and devote themselves to building a more mature mobile marketing system.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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