中小企业微营销的模式选择与构建

发布时间：2018-03-21 08:48

  本文选题：中小企业　切入点：微营销　出处：《商业经济研究》2016年23期 　论文类型：期刊论文

【摘要】：微时代的到来推动中小企业积极创新传统营销方法,建立起适应互联网生存环境下的以客户为中心的营销新模式。本文阐述中小企业微营销模式的内涵及意义,从微营销的口碑传播风险、微营销的信息受众局限性和微营销信息过载等方面解释中小企业在实施微营销模式过程中遭遇的风险,提出流量引入策略、客户沟通策略和精准促销策略等具体策略,以优化中小企业微营销模式的运作流程。
[Abstract]:The arrival of the micro-era promotes the small and medium-sized enterprises to actively innovate the traditional marketing methods and establish a new customer-centered marketing model adapted to the living environment of the Internet. This paper expounds the connotation and significance of the micro-marketing model of the small and medium-sized enterprises. This paper explains the risks encountered by small and medium-sized enterprises in the process of implementing micro-marketing model from the aspects of word-of-mouth communication risk of micro-marketing, limitation of micro-marketing information audience and information overload of micro-marketing, and puts forward the strategy of introducing traffic. Specific strategies such as customer communication strategy and precise promotion strategy are used to optimize the operation process of micro-marketing mode for small and medium-sized enterprises.
【作者单位】： 内蒙古商贸职业学院;
【分类号】：F274;F276.3
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本文编号：1643119