《内蒙古日报》官方微博传播分析

发布时间：2018-03-21 14:02

本文选题：媒体官方微博　切入点：内蒙古日报　出处：《内蒙古大学》2015年硕士论文　论文类型：学位论文

【摘要】：在互联网技术不断普及和应用的过程中,最受六亿网民关注和使用的网络应用之一就是微博,它为社会大众提供了能够进行充分沟通的媒介平台,宏观层面引发了政府管理、企业营销、新闻生产等不同行业日常运作的改变,微观层面改变着人们信息接收、表达、交流以及思考的方式,还给予社会话语极大地表达和生存空间。在微博这个共同的平台和数量庞大的微博用户中,媒体官方微博应运而生,出现迅猛发展之势。本文以内蒙古地区最具代表性的媒体微博《内蒙古日报》官方微博作为研究对象,对2014年1-7月期间发布的微博进行抽样,从运行情况,内容构成和传播效果三个方面,对样本中微博的发布时间、发布工具、微博内容(包括内容组合方式、报道主题、消息来源等)、转发量、评论量、点赞量等变量进行统计分析,归纳总结出《内蒙古日报》官方微博传播分析结果和存在的问题。最后,以目前国内运营良好,影响力最大的媒体官方微博《人民日报》官方微博为学习和借鉴对象,对存在的问题相对应地提出合理化的措施和建议。
[Abstract]:In the process of the continuous popularization and application of Internet technology, one of the network applications most concerned and used by 600 million Internet users is Weibo, which provides a media platform for the public to communicate fully, leading to government management at the macro level. The changes in the daily operation of different industries, such as enterprise marketing and news production, change the way people receive, express, communicate and think about information at the micro level. It also gives social discourse a great deal of expression and living space. Among Weibo, a common platform and a large number of Weibo users, the media official Weibo emerged as the times require. There is a trend of rapid development. In this paper, the most representative media in Inner Mongolia, Weibo "Inner Mongolia Daily" official Weibo, as the research object, from 2014 to July to issue a sample of Weibo, from the operation of the situation. In three aspects of content composition and dissemination effect, this paper makes a statistical analysis of Weibo's release time, publishing tools, Weibo content (including content combination method, report subject, source, etc.), forwarding quantity, comment quantity, likes quantity and other variables in the sample. Summing up the results of the analysis of the dissemination and analysis of the official Weibo of the "Inner Mongolia Daily" and the existing problems. Finally, taking the media official Weibo, who has a good domestic operation and the most influential media at present, as the object of study and reference, Corresponding to the existing problems put forward rationalization measures and suggestions.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G210.7

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