厦门市体育赛事资源现状与发展策略研究

发布时间：2018-03-21 22:22

本文选题：厦门市　切入点：体育资源　出处：《集美大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,在体育改革与发展政策的推动下,国民体育需求越来越旺盛,“体育健身和运动休闲”的生活方式不断深入人心,“体育+互联网+金融+”的产业发展模式,催生了体育产业的春天。在全球化背景下,体育产业对于城市的经济转型、文化战略升级、科技创新能力培养和应用、城市现代化管理,以及创造经济效益和社会效益等方面都增添浓墨重彩一笔。以体育赛事为依托,整合体育赛事资源,优化城市资源配置、提高市民素质,提升城市知名度,吸引外地游客等,体育赛事因广泛的影响力而倍受青睐。因此,经营各类品牌体育赛事成为城市营销的重要手段。本文在资源观和系统论的指导下,运用经济学、管理学的理论与方法,以厦门市大型体育赛事运营过程为主要对象,在调查分析厦门体育赛事资源现状的基础上,应用赛事资源开发利用理论成果思考厦门赛事的发展策略,提出了以厦门区域特色体育资源为导向构建厦门品牌体育赛事资源体系,为完成厦门十三五规划的“海峡西岸赛事中心城市”目标奠定基础。本文主要探讨以下几个问题:1、根据“资源”、“体育资源”和“体育赛事资源”的相关理论研究。本研究认为,体育资源是指用于体育活动,以扩大体育人口和提高运动技术水平所投入的并能满足人们体育需要的各种要素和条件的总和。体育赛事资源是指为满足体育赛事利益相关者的需求所投入于体育赛事运营管理系统中的各类体育资源的集合。2、通过调查厦门市体育局和查阅了厦门特区年鉴等资料,整理并获取厦门市体育资源与体育赛事资源的一次文献,分析厦门市体育赛事资源优势与劣势。3、以厦门举办的三个代表性的大型体育赛事为例,实证分析了厦门市品牌赛事资源优化管理模式,为有效配置体育赛事资源提出发展策略。
[Abstract]:In recent years, with the promotion of sports reform and development policy, the national sports demand is more and more vigorous, the life style of "sports fitness and sports leisure" has been deeply rooted in the hearts of the people, the industrial development mode of "sports internet finance", Under the background of globalization, sports industry has brought about economic transformation, cultural strategy upgrading, scientific and technological innovation ability training and application, urban modernization management, As well as creating economic and social benefits and so on, they have added a lot of emphasis. Relying on sports events, integrating sports events resources, optimizing the allocation of urban resources, improving the quality of citizens, enhancing city popularity, attracting foreign tourists, and so on, Sports events are popular because of their wide influence. Therefore, the management of all kinds of brand sports events has become an important means of city marketing. Under the guidance of resource view and system theory, this paper applies the theories and methods of economics and management. On the basis of investigation and analysis of the current situation of Xiamen sports events resources, the development strategy of Xiamen sports events is considered by applying the theoretical results of the development and utilization of the competition resources, taking the operation process of Xiamen large-scale sports events as the main object, and analyzing the current situation of Xiamen sports events resources. This paper puts forward the construction of Xiamen brand sports competition resource system based on Xiamen regional characteristic sports resources. In order to lay a foundation for the completion of the goal of Xiamen's 13th Five-Year Plan of "the West Bank of Taiwan Strait Competition Center City", this paper mainly discusses the following several questions: 1, according to the relevant theoretical studies of "resources", "sports resources" and "sports events resources". Sports resources refer to sports activities, In order to expand the sports population and improve the level of sports skills and to meet the needs of the various elements and conditions. Sports resources is to meet the needs of stakeholders in sports events invested in the body. Through investigating the Xiamen Sports Bureau and consulting the yearbook of Xiamen Special Zone, Collate and obtain a document of Xiamen sports resources and sports events resources, analyze the advantages and disadvantages of Xiamen sports events resources. Take three representative large-scale sports events held in Xiamen as an example. This paper analyzes the optimal management mode of brand competition resources in Xiamen City, and puts forward the development strategies for the effective allocation of sports events resources.
【学位授予单位】：集美大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.7

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