中国电视娱乐大片投资研究

发布时间：2018-03-22 04:36

本文选题：娱乐大片　切入点：投资环境　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,《中国好声音》《爸爸去哪儿》《我是歌手》等“现象级”电视娱乐大片此起彼伏,标志着中国电视娱乐节目大投入、大制作的“大片时代”已经到来。目前,中国电视娱乐大片正凭借成熟的版权、独特的形式、精良的制作、强大的阵容和系统的推广等优势成为各电视媒体追逐的焦点,但如何促进中国电视娱乐大片理性投资和健康发展是值得探讨和深思的问题。本文以中国电视娱乐大片为研究对象,运用传播学、经济学等学科理论和方法,系统分析和探讨了中国电视娱乐大片投资环境、投资主体、投资模式、投资效益、投资风险等内容,并提出预防中国电视娱乐大片投资风险对策。通过研究,本文认为中国电视娱乐大片投资环境应以政治环境为引导、以经济环境为基础、以社会环境为动力和以技术环境为支撑;中国电视娱乐大片投资既来自政府部门,也来自企业,特别是文化企业;中国电视娱乐大片投资模式划分为政府导向投资模式和市场导向投资模式,其中政府导向模式主要是通过财政投入以及专项基金投入,而市场导向模式则可划分为三种,一是通过广告与发行等方式入股,二是与媒体合作成立经营公司,三是利用娱乐大片资源,实行产业链延伸;中国电视娱乐大片投资效益既包含产品收入与广告带来的直接经济效益,包括相关产业带来的间接经济效益,同时,通过传播社会主流价值观和展示人文情怀带来了一定社会效益;目前中国电视娱乐大片存在政策风险、市场风险、竞争风险等外部风险和质量风险、营销风险、受众风险等内部风险,因此,电视娱乐大片投资对策应加大风险防范措施力度。
[Abstract]:In recent years, "good Voice of China" "where's Dad going?" "I'm a singer" and other "phenomenal" TV entertainment blockbusters have sprung up one after another, marking a big investment in Chinese television entertainment programs and the arrival of a "big time" for big production. With the advantages of mature copyright, unique form, excellent production, strong lineup and system promotion, Chinese TV entertainment blockbusters are becoming the focus of TV media. However, how to promote the rational investment and healthy development of Chinese TV entertainment blockbusters is a problem worth discussing and pondering over. This paper takes the Chinese TV entertainment blockbusters as the research object, using the theories and methods of communication, economics and other disciplines. This paper systematically analyzes and discusses the investment environment, investment subject, investment mode, investment benefit and investment risk of Chinese TV entertainment blockbuster, and puts forward some countermeasures to prevent the investment risk of Chinese TV entertainment blockbuster. This paper holds that the investment environment of Chinese TV entertainment blockbuster should be guided by political environment, based on economic environment, driven by social environment and supported by technological environment, and that the investment of Chinese TV entertainment blockbuster should come from government departments as well as enterprises. Especially for cultural enterprises, the investment mode of Chinese TV entertainment blockbuster is divided into government oriented investment model and market oriented investment mode, in which the government oriented investment mode is mainly through financial investment and special fund investment. The market-oriented model can be divided into three types, one is through advertising and distribution and other ways to invest, the other is to cooperate with the media to set up a business company, and third, to make use of the entertainment resources to carry out the extension of the industrial chain; The investment benefits of Chinese TV entertainment blockbuster include not only the direct economic benefits brought by product revenue and advertising, but also the indirect economic benefits brought by related industries, at the same time, By spreading mainstream social values and demonstrating humanistic feelings, it has brought about certain social benefits. At present, there are external and quality risks, marketing risks, and so on, such as policy risk, market risk, competition risk and so on in Chinese TV entertainment blockbusters. Audience risk and other internal risks, therefore, TV entertainment blockbuster investment countermeasures should strengthen risk prevention measures.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2-F

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