内蒙古城建建筑勘察设计公司发展战略研究

发布时间：2018-03-22 07:27

本文选题：建筑设计院　切入点：内外部环境分析　出处：《内蒙古财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：企业要想保持长期的竞争优势,公司只有制定一个适合自身环境和实力要求的发展战略。内蒙古城建建筑勘察设计公司是于2002年经历事业单位转制而成的股份有限公司,公司前身为内蒙古建筑设计研究所,1955年成立,在社会主义的计划经济时期,是我区仅有的几家以工业建筑和民用建筑为主要经营项目的甲级勘察设计单位之一。作为一个具有六十年发展历史的老牌知识密集型服务企业,正面临着如何完全走向市场的问题。因此,公司迫切需要制定适应市场经济发展需要、适合自身特点的发展战略。本文首先对公司生存的外部环境,即宏观环境、行业环境、市场机会进行了分析,同时对公司内部的生产、经营、管理、技术以及人力资源状况进行了分析;在系统分析的基础上,运用SWOT分析法,从机会、威胁、优势、劣势四个方面进行了归纳,通过SWOT矩阵模型得出了内蒙古城建设计公司应如何利用自身优势去把握机会、采取必要措施来回避威胁的一些发展战略;再次根据战略管理理论的知识,并结合SWOT的分析结果,提出该公司应该采用内部增长、外部扩张、企业联盟及多元化经营等四种发展方式;最后为了确保企业发展战略的顺利实施,笔者从市场营销、服务营销、拓展新市场、人才培养、人力资源管理、企业文化等几个方面制定相应的实施计划,确保城建院的总体发展战略得以实施。目前,国内关于设计院发展战略研究的参考文献并不是很多。作者通过自己在学校所学的战略管理的理论知识,结合自己在内蒙古城建院工作的几年短暂经历,为本企业未来的发展战略提出一些自己的建议,希望对城建院今后在设计市场的发展提供一些有用的参考。同时,作者也希望自己的研究能够对整个建筑设计行业的其他企业带来一些启示。同时本文的一些理论、观点及建议也会随着社会进步,建筑行业的发展以及战略管理理论的更新而不断的改进和完善。
[Abstract]:If an enterprise wants to maintain its long-term competitive advantage, the company must formulate a development strategy suitable for its own environment and strength. The Inner Mongolia Urban Construction Survey and Design Company is a joint stock limited company formed by the transformation of institutions in 2002. The company formerly known as Inner Mongolia Institute of Architectural Design, founded in 1955, in the socialist planned economy period, It is one of the only Grade A reconnaissance and design units with industrial buildings and civil buildings as its main business projects. As a veteran knowledge-intensive service enterprise with a history of 60 years of development, Therefore, it is urgent for the company to formulate a development strategy adapted to the development needs of market economy and its own characteristics. Firstly, this paper deals with the external environment for the survival of the company, that is, the macro environment, the industry environment, and so on. The market opportunity is analyzed, and the internal production, management, management, technology and human resources are analyzed. On the basis of systematic analysis, SWOT analysis is used to analyze the opportunities, threats and advantages. The disadvantages of four aspects are summarized, through the SWOT matrix model, the Inner Mongolia City Construction Design Company should take advantage of its own advantages to seize the opportunity and take necessary measures to avoid the threat of some development strategies; Thirdly, according to the knowledge of strategic management theory and the analysis results of SWOT, this paper puts forward that the company should adopt four development modes: internal growth, external expansion, enterprise alliance and diversified management. Finally, in order to ensure the smooth implementation of the enterprise development strategy, the author formulates the corresponding implementation plan from the aspects of marketing, service marketing, expanding new market, talent training, human resource management, corporate culture, etc. To ensure the implementation of the overall development strategy of the urban construction institute. At present, there are not many references for the development strategy research of the design institute in China. Based on the brief experience of my own work in Inner Mongolia City Construction Institute, this paper puts forward some suggestions for the future development strategy of the enterprise, hoping to provide some useful reference for the future development of the city construction institute in the design market. At the same time, The author also hopes that his research can bring some enlightenment to other enterprises in the whole architectural design industry. At the same time, some theories, views and suggestions of this paper will also be along with the progress of society. The development of the construction industry and the renewal of the strategic management theory constantly improve and perfect.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92;F272

【参考文献】