碎片化的商业模式—微商解析与策略探索

发布时间：2018-03-23 00:33

  本文选题：微商　切入点：商业模式　出处：《南昌大学》2015年硕士论文　论文类型：学位论文

【摘要】：当我们谈起微商的时候,我们通常首先想到的是通过微信朋友圈进行营销和销售的人群。但是,作为移动互联时代最具代表性的商业模式之一,微商所代表的含义远远不止于此。在快速发展的过程中,微商受到了来自公众与媒体的大量关注与质疑,但是微商在短时间内所爆发出来的创造财富的能力,还是吸引了大批用户。微商经历了巅峰与低谷,暴露了许多问题也创造了很多励志故事,同时它一直保持着发展的活力,彰显了其强大的生命力。当前的微商模式,存在着明显的矛盾,微商必然面临转型,这也成为本文的最终落脚点,笔者希望通过对微商发展历程的复盘和对转型方向的探索,为业界发展提供一些思考。
[Abstract]:When we talk about microcommerce, we usually think of people who sell and sell via WeChat Moments. But as one of the most representative business models in the age of mobile connectivity, In the process of rapid development, derivative quotient has received a lot of attention and doubt from the public and the media, but its ability to create wealth has exploded in a short period of time. Still attracted a large number of users. The derivative experienced the peak and trough, exposed many problems and created a lot of inspirational stories, while it has been maintaining the vitality of development, showing its strong vitality. There are obvious contradictions, the derivative is bound to face the transition, which has become the final foothold of this paper. The author hopes to provide some thoughts for the development of the industry through the review of the development of the derivative and the exploration of the transformation direction.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206-F
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本文编号：1651131