恒光科技公司创建航模在线定制平台商业计划书

发布时间：2018-03-23 06:01

本文选题：航模在线定制　切入点：长尾市场　出处：《东华大学》2015年硕士论文　论文类型：学位论文

【摘要】：美国航模产业是一个规模巨大,品类众多的新兴产业。经过多年的快速发展,航模产品也不再局限于早期的单通道遥控飞机,多通道甚至是混控三角翼等特殊功能的航模,如今在市场上也比比皆是,航模产品无论从尺寸,还是动力系统都出现了巨大的变化。虽然美国航模市场上已经出现了各种型号的航模产品,已经大大增加了航模玩家的选择范围,但是随着生活质量水平的提高和人本意识的不断强化,美国的航模玩家已经开始厌倦了大规模制造出的标准化航模,越来越多的航模玩家开始追求更加个性化的航模产品。本文提出的航模在线定制平台项目,正是看中航模定制的巨大市场潜力,从美国航模玩家个性化需求考虑,利用公司的核心技术优势,凭借提供让每个人都能设计自己的航模,并且可以销售他们自己设计的航模服务的全新商业模式,通过大规模定制来满足市场需求,创造巨大的商业价值。本文首先论述了该商业计划产生的背景和意义,然后介绍了该项目的商业模式和盈利模式;通过内外部环境分析,与市场上主要竞争对手进行对比,结合项目的内外部因素分析,提出了公司的差异化战略。运用市场营销的理论进行市场细分,确定目标市场以及市场定位;然后制定营销计划,通过4P模型分析了航模在线定制平台项目的销售组合策略;运用财务管理的知识进行投资分析,对项目财务决策指标进行评价。通过本文研究表明,航模在线定制平台项目的商业潜力巨大,经济效益显著,是一个实际可行的商业计划。
[Abstract]:The American aviation model industry is a new industry with a large scale and numerous categories. After years of rapid development, the model products are no longer confined to the early single-channel remote-controlled aircraft, multi-channel or even mixed-control delta wing and other special function models. In the market today, there have been tremendous changes in air model products, both in size and in power systems. Although there have been various types of model products in the American model market, The choice of model player has been greatly increased, but with the improvement of quality of life and the enhancement of humanism, American aviation model players have become tired of the standardized model made on a large scale. More and more aeronautical model players begin to pursue more personalized aeronautical model products. The online customization platform project proposed in this paper is just to focus on the huge market potential of aviation model customization, considering the personalized needs of American aviation model players. Take advantage of the company's core technology advantages to meet market demand through mass customization by providing a new business model that allows everyone to design their own models and sell their own model services. This paper first discusses the background and significance of the business plan, then introduces the business model and profit model of the project, compares it with the main competitors in the market through the analysis of internal and external environment. Combined with the analysis of the internal and external factors of the project, the paper puts forward the differentiation strategy of the company. It uses the theory of marketing to subdivide the market, determine the target market and market position, and then make the marketing plan. Through the 4P model, the paper analyzes the marketing combination strategy of the aviation model online customization platform project, carries on the investment analysis using the financial management knowledge, carries on the appraisal to the project financial decision index. The model online customization platform project has great commercial potential and remarkable economic benefit. It is a practical and feasible business plan.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.5

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