手机媒介传播下我国流行音乐的符号特征及现象研究

发布时间：2018-03-26 20:43

本文选题：手机媒体　切入点：流行音乐符号　出处：《深圳大学》2017年硕士论文

【摘要】：随着时代的发展,科技的进步,各种各样的媒介充斥着人们的生活,可以说媒介影响着人们的衣食住行。加拿大著名的媒介理论家马歇尔·麦克卢汉(MarshallMc Luhan,1911—1980)曾经说过“媒介即讯息”,媒介洞悉着世界的变化,引领着社会潮流。这些名类繁多的信息通过各种传播渠道以声音、符号、文字等形式诉诸人们的听觉、视觉神经,并不断地改变着人们的思想观念和行为举止,对人类的社会发展产生着巨大的影响。本文主要是以手机为例,分析我国流行音乐的符号特征以及对手机中传播流行音乐出现的现象进行分析,探究手机的不断发展给流行音乐的传播带来的影响与变化。整篇文章笔者主要从符号学角度分析手机的符号价值和流行音乐符号形成的过程及其符号特征,并分析手机媒体的发展对流行音乐符号的影响。其次,笔者根据现今国内出现的流行音乐现象进行深入分析,结合数据和理论方法分析手机中流行音乐传播的原因和传播方式,以此来对今后我国流行音乐在音乐形态和音乐创作上给予理论支持。主要内容包括总结概括手机媒体的发展趋势,并从符号学角度解释手机的符号价值与特征;其次,对流行音乐符号的特征以及流行音乐的“能指”、“所指”和“意指”关系进行举例分析,并揭示手机对流行音乐符号意义的影响。另外,从现象到本质,先从分析手机中传播流行音乐的渠道入手,再而通过数据直观地分析手机中传播流行音乐的现状,接着又通过“使用与满足”理论对流行的“唱吧”现象进行分析导致其流行的原因等,并以QQ音乐为例分析其营销策略引出“捆绑”销售模式。通过以上的分析揭示手机中流行音乐传播的原因与方式。最终总结出手机媒介下国内流行音乐发展遇到的问题,并提出建议,以此对未来的发展趋势和诸多可能性给予理论参考。
[Abstract]:With the development of the times and the progress of science and technology, all kinds of media are filled with people's lives. It can be said that the media influence people's clothing, food, housing and transportation. Marshall McLuhann, a famous Canadian media theorist, once said, "Media is information," and the media is aware of the changes in the world. Leading the social trend. These kinds of information through a variety of channels of communication in the form of sound, symbols, words and other forms of appeal to people's hearing, visual nerves, and constantly changing people's ideas and behavior, This paper takes the mobile phone as an example to analyze the symbolic characteristics of pop music in China and the phenomenon of spreading pop music in mobile phones. This paper explores the influence and changes brought by the continuous development of mobile phone to the spread of pop music. The author mainly analyzes the symbolic value of mobile phone and the process and characteristics of the formation of popular music symbols from the perspective of semiotics. And analyzes the influence of the development of mobile media on pop music symbols. Secondly, according to the phenomenon of pop music appearing in China, the author analyzes the reasons and methods of the spread of pop music in mobile phones by combining the data and theoretical methods. The main contents include summing up the development trend of mobile media and explaining the symbolic value and characteristics of mobile phones from the perspective of semiotics. The characteristics of pop music symbols and the relationship between "signifier", "signifier" and "meaning" of pop music are analyzed with examples, and the influence of mobile phones on the meaning of pop music symbols is revealed. Starting with the analysis of the channels for spreading pop music in mobile phones, and then analyzing the current situation of spreading pop music in mobile phones intuitively through data, Then through the theory of "use and satisfaction" to analyze the popular phenomenon of "singing bar", And take QQ music as an example to analyze its marketing strategy to lead to the "bundled" sales model. Through the above analysis to reveal the reasons and methods of the spread of popular music in mobile phones, finally summarize the problems encountered in the development of domestic pop music under the mobile media. Suggestions are put forward to provide theoretical reference for the future development trend and many possibilities.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J605

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