A电信公司基于成本视图的管理会计实践

发布时间：2018-03-29 14:10

本文选题：业务渠道　切入点：社会渠道　出处：《财务与会计》2017年15期

【摘要】：正1.多措并举,压降营销费用一是优化渠道管理模式。A电信公司采取"四提三降"法(提店总销量、提新厅效能、提高价值融合、提服务促发展,降房屋租赁成本、降装修成本、降人员投入成本),提升自营厅边际毛利率;加强全业务渠道考核,提高全业务渠道质量,制定专营渠道计划,拉动专营渠道销量,降低退户风险;根据社会实体渠道所属区域、建设类型、运营级别的不同,设定店面运营的补贴标准,提高单店的投入产出比,降低社会渠道
[Abstract]:Is the 1. drop Duocuobingju, marketing costs one is to optimize the channel management model of.A telecom company to take "four three" (to store total sales, new office efficiency, improve the integration of value, service development, cost reduction, reduced rental housing renovation costs, reduce cost, enhance staff input) self hall marginal gross margin; strengthening the business channel assessment, improve the quality of all business channels, making the franchise channel plan, pull the franchise sales channels, reduce the risk of households; according to the social entity channel within the region, building type, operation level, setting store operating subsidy standards, improve the input-output ratio of the store, reduce social channels

【作者单位】：中国电信张家口分公司;
【分类号】：F626.115

【相似文献】