湖南“红三角”景区网络关注度时空分布特征及形成机理

发布时间：2018-03-29 17:07

  本文选题：网络关注度　切入点：时空分布　出处：《湘潭大学》2016年硕士论文

【摘要】：湖南“红三角”作为湖南红色旅游的龙头产业收到社会各界的广泛关注,大数据时代的来临,也让越来越多的红色旅游者通过网上搜索旅游信息来辅助决策,在网上留下大量的搜索痕迹,就是我们常说的“网络关注度”。本文收集湖南“红三角”整体、PC、移动网络关注度及其他相关数据,利用季节性强度指数和重心模型、地理集中度指数等方法,分析其时空分布特征及形成机理,构建相关模型,分析各影响因素的边际效应,结果发现:(1)受气候、节假日、重大事件等因素的影响,以天为单位湖南“红三角”整体、PC、移动网络关注度年内时间变化呈锯齿状多峰形;以月为单位湖南“红三角”整体、PC、移动网络关注度年内时间变化呈山岭型,PC和移动网络关注度变化存在反向相关的关系,且PC网络关注度季节性差异相对较小;普通周周内,整体、PC、移动网络关注度变化规律性不强,春节和十一黄金周周内,整体、PC、移动网络关注度均存在较强的规律性,峰值均出现在假期开始后的第三天。(2)整体、PC、移动网络关注度空间分布均主要受到空间距离、经济发展水平、受教育程度、网络普及状况等因素的影响,距“红三角”地区较近和经济发展水平较高的省区网络关注度较多,大致以湖南为中心,向外逐步减少。依据地理集中度指数计算可知,PC网络关注度较移动网络关注度空间分布更为集中。各月PC与移动网络关注度重心变化存在较大差异。(3)互联网+时代的为景区管理者提供便利,有效利用网络关注度信息可以促使景区管理高效化。同时,抓住PC和移动网络关注度两者在时空特征方面的差异,可以有针对性地进行差异化营销,提高营销宣传的效益。其次,游客对停留时间的感知强烈,促进旅游交通的提升优化有助于增加游客的旅游时间,加大景区效益。
[Abstract]:Hunan's "Red Triangle", as the leading industry of Hunan's red tourism, has received extensive attention from all walks of life. With the advent of big data's era, more and more red tourists are making decisions by searching for tourism information on the Internet. Leaving a lot of search marks on the Internet is what we often call "network attention." this paper collects the overall PC of Hunan's "Red Triangle", mobile network attention and other relevant data, and uses the seasonal intensity index and the barycenter model. By means of geographical concentration index and other methods, this paper analyzes its space-time distribution characteristics and formation mechanism, constructs relevant models, and analyzes the marginal effects of various influencing factors. The results show that: 1) is influenced by climate, holidays, major events and other factors. With the "Red Triangle" of Hunan Province as a whole, the time change of mobile network attention is serrated and multi-peak. Taking the month as the unit of Hunan "Red Triangle" as a whole, the time change of mobile network attention shows a reverse correlation with the change of mobile network attention, and the seasonal difference of PC network attention is relatively small; during the ordinary week, there is a reverse correlation between the mobile network attention degree and the mobile network attention degree change, and the seasonal difference of the PC network attention degree is relatively small. Overall PC, mobile network attention changes are not strong regularity, during the Spring Festival and the November Golden week, the overall PC, mobile network attention has a strong regularity. The peak value appeared on the third day after the holiday.) the overall distribution of mobile network attention was mainly affected by the spatial distance, the level of economic development, the level of education, the status of network popularization, and so on. Those provinces and regions that are close to the "Red Triangle" and have a higher level of economic development pay more attention to the network, with Hunan as the center. According to the geographical concentration index calculation, PC network attention is more concentrated than mobile network attention spatial distribution. There is a big difference between PC and mobile network attention center change in every month. To provide facilities for scenic spot managers in the 1900s, The effective use of network attention information can promote the high efficiency of scenic spot management. At the same time, by grasping the difference between PC and mobile network attention in space-time characteristics, we can carry out differentiated marketing in a targeted way. Secondly, the tourists have a strong sense of stay time, and the promotion of tourism traffic optimization is helpful to increase the tourist travel time and increase the efficiency of scenic spots.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7
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本文编号：1682054