考虑营销成本的库存与运输联合优化三阶段决策模型研究

发布时间：2018-03-29 19:46

本文选题：营销成本　切入点：库存运输联合优化　出处：《工业技术经济》2016年02期

【摘要】：一般来说,个体最优和整体最优是不一致的,二者之间存在着偏差,这一偏差就是分散优化带来的效率损失。库存与运输联合优化(ITIO)将物流系统中的库存控制和运输管理融合到一个大问题中,去寻求这一联合问题而非单个问题的最优解决方案,可以最优化整个配送系统的运营成本。本文在考虑营销成本条件下,建立ITIO三阶段决策模型,并求解分析模型性质。研究表明:ITIO零售价和营销成本与需求的营销成本弹性、零售商订购成本、供应商生产启动成本、供应商生产成本、运输固定成本和运输可变成本正相关;与需求函数的价格弹性和订货批量负相关;当订购数量相同时,零售商单独优化的营销成本大于ITIO联合优化的营销成本。
[Abstract]:In general, individual and overall optimizations are inconsistent, and there is a bias between them. This deviation is the loss of efficiency caused by decentralized optimization. Inventory and Transportation Joint Optimization combines inventory control and transportation management in logistics systems into a major problem to seek the optimal solution to this joint problem rather than a single problem. Under the condition of considering the marketing cost, the ITIO three-stage decision model is established, and the properties of the model are solved. The research shows that the retail price and the elasticity of marketing cost and demand of the marketing cost and demand. Retailer order cost, supplier production start-up cost, supplier production cost, transport fixed cost and variable transport cost are positively correlated; negatively correlated with price elasticity of demand function and order batch; when order quantity is the same, The marketing cost optimized by retailers alone is higher than that by ITIO.
【作者单位】：云南师范大学;
【基金】：云南省中青年学术和技术带头人后备人才项目(项目编号:2014HB009) 国家自然科学基金资助项目(项目编号:71262031;71362029) 云南省级立项支持新增一级学科博士点学科建设规划(应用经济学) 云南师范大学“十二五”学科建设项目(一层次应用经济学)
【分类号】：F274

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