柬埔寨华文报业现状及发展进路

发布时间：2018-03-30 07:27

  本文选题：柬埔寨　切入点：华文报业　出处：《新闻论坛》2016年06期

【摘要】：柬埔寨的华文报业因其服务华人社会、宣扬中华文化的办报宗旨而倍受关注。随着政治局势的更替,柬埔寨的新闻管控也经历着宽松—严格—宽松的曲线过程。柬埔寨华文报业因地处海外,新闻生态较为独特;其传媒市场狭小、竞争激烈。随着新媒体的发展,柬埔寨华文报业面临诸多挑战。为了适应挑战,须建构立体化的运营模式,契合互联网+现实,打造以细分、精准为目标的受众培育策略,构建本土化的服务营销策略。
[Abstract]:The Chinese newspaper industry in Cambodia has attracted much attention for its service to the Chinese community and for its purpose of promoting Chinese culture. With the change of political situation, Cambodia's news control also goes through a relaxed, strict and relaxed curve. Because of its overseas location, Cambodia's Chinese newspaper industry has a unique news ecology; its media market is small and competitive. With the development of new media, In order to adapt to the challenges, it is necessary to construct a three-dimensional operation model, to fit in with the reality of the Internet, to create a target audience training strategy with subdivision and precision, and to build a local service marketing strategy.
【作者单位】： 复旦大学新闻学院;广西师范学院新闻传播学院;
【分类号】：G219.335
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本文编号：1684918