湖南卫视《爸爸去哪儿》新浪微博营销策略探究

发布时间：2018-03-31 08:49

本文选题：去哪儿　切入点：匿名性　出处：《电影评介》2015年10期

【摘要】：正随着互联网时代技术的革新与发展,新媒体也随之高速发展起来。尤为值得一提的是,2007年以来,在电视、广播、报纸、通信等为主的传统媒体之外,“裂变式”发展的微博以迅雷不及掩耳之势跻身新媒体阵营,在一定程度上拓展了信息的传播速度、占有空间和受众范围。微博以其即时分享的快捷性、信息传播的匿名性、随时发布的便利性而成为广大网民的新宠,成为当下最重要的社交方式之一。一、《爸爸去哪儿》官方微博营销
[Abstract]:With the innovation and development of technology in the Internet age, new media has also developed rapidly. It is especially worth mentioning that since 2007, in television, radio, newspapers, In addition to the traditional media, such as communications, Weibo, who has developed "fission", has joined the new media camp with the tendency of "fission", and to a certain extent has expanded the speed of information dissemination. With its rapidity of instant sharing, anonymity of information dissemination, convenience of publishing at any time, Weibo has become a new favorite of the vast number of Internet users. Become one of the most important ways to socialize right now. First, the official Weibo marketing
【作者单位】：西北师范大学传媒学院;

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