河南亿恩科技股份有限公司战略研究

发布时间：2018-03-31 20:47

本文选题：IDC　切入点：亿恩科技　出处：《郑州大学》2017年硕士论文

【摘要】：河南亿恩科技股份有限公司(下文简称亿恩科技)战略研究,主旨是通过对亿恩科技所处行业的竞争状况和发展趋势研究,对比亿恩科技自身实际的发展状况,梳理出适合亿恩科技未来3年发展战略目标,并明确具体可执行的操作措施。亿恩科技主要从事IDC行业,专注于服务器托管领域17年,主要面向政府和中小企业用户提供服务器托管、云主机、网站建设、虚拟主机等互联网接入服务。从公司整体发展来看,前14年发展非常顺利,并于2014年底公司顺利实现股改,2015年1月份成功挂牌新三板。从2015年到现在,面对外部环境的快速变化,公司发展战略上调整没有能及时跟上,公司整体发展速度放缓。2015年底,基于对当前中小企业的需求调研和市场竞争对手调研,公司推出了全新品牌“网总管”,开辟了一个新的领域-----网站托管,2016年,经过公司内部不断的产品迭代和市场上的大规模推广,网总管成为本地区网站托管领域领导者。但是从目前看,网总管还不能马上很好的支撑公司的快速发展,所以在培育这个新品牌的同时,还需要快速调整亿恩科技原有业务定位,以实现公司的快速发展。经过梳理,亿恩科技在未来几年的发展目标主要分为两个方向:在IDC领域致力于成为专注骨干互联网接入的服务器托管服务提供商;在网站托管领域,网总管成为全国领导者品牌;到2020年,公司总产值超过1.5个亿。为了实现以上目标,公司将同时从两个方向采取措施。传统IDC产业方面,加强用户梳理,理清品牌定位,寻找属于我们自己的目标客户群体,针对目标群体加强技术服务创新和研发,增加更具竞争力的附加服务,在此基础上,加强品牌营销推广,同时在现有产品体系下培育私有云解决方案和快速建站两个产品,确保多点支撑;网总管方面,一方面是稳,坚持以客户为中心,不断迭代升级产品;另外一方面是快,快速推广,快速覆盖,加快对市场的占领。未来的亿恩科技,将面临更加广阔的发展前景和更加严峻的市场挑战,只有坚持科学的管理方法和发展观,才能立于不败之地。明确企业战略规划和实施有效的措施达成目标,才能在未来的发展中更上一层楼。
[Abstract]:Henan Yien Science and Technology Co., Ltd. (hereinafter referred to as Yi en Science and Technology) strategic research, the main purpose is to compare the actual development situation of Yi en Technology itself through the research on the competitive situation and development trend of the industry in which it is located. Combing out the next three years suitable for the next three years of development strategic objectives, and clear specific operational measures that can be implemented. Yoon Technology is mainly engaged in the IDC industry, focusing on the server hosting field for 17 years, It mainly provides server hosting, cloud hosting, website construction, virtual hosting and other Internet access services to the government and small and medium-sized enterprises. Judging from the overall development of the company, the development of the first 14 years has been very smooth. The company successfully implemented the stock reform at the end of 2014 and successfully listed the new third board in January 2015. From 2015 to now, in the face of rapid changes in the external environment, the company's development strategy has not been adjusted in time to keep up, and the overall development rate of the company slowed down by the end of 2015. Based on the current demand research of small and medium-sized enterprises and market competitors research, the company launched a new brand "webmaster", which opened up a new field-website hosting, 2016, Through the continuous product iteration within the company and the large-scale promotion in the market, the webmaster has become the leader in the field of web hosting in the region. However, at present, the webmaster cannot support the rapid development of the company immediately. So while cultivating this new brand, we also need to quickly adjust the original business positioning of Eun Technology in order to realize the rapid development of the company. After combing, In the next few years, the development goals of EST are divided into two directions: in the field of IDC, we are committed to becoming a server hosting service provider focused on backbone Internet access, and in the field of web hosting, the webmaster has become a leading brand in the country. By 2020, the total output value of the company will exceed 150 million. In order to achieve the above goal, the company will simultaneously take measures in two directions. In the traditional IDC industry, we will strengthen user combing, clear brand positioning, and find our own target customer group. Aiming at the target group to strengthen the innovation and research of technology service, increase the more competitive additional service, on the basis of this, strengthen the brand marketing promotion, at the same time, cultivate the private cloud solution and the rapid establishment of the two products under the existing product system, Ensure multi-point support; on the one hand, webmaster is stable, adhere to customer-centered, iteration and upgrade products; on the other hand, is fast, fast promotion, rapid coverage, accelerate the occupation of the market. Will be faced with broader development prospects and more severe market challenges. Only by adhering to scientific management methods and the concept of development can we remain invincible. Make clear the strategic planning of enterprises and implement effective measures to achieve their goals. In order to further develop in the future.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F272

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