国网蒙东电力服务文化体系建设研究

发布时间：2018-04-01 01:07

本文选题：企业文化　切入点：服务文化　出处：《华北电力大学》2015年硕士论文

【摘要】：国网蒙东电力自从2009年整体划转国家电网公司以来,营销服务体系不断完善,服务能力持续提升。2012年以来,面对深化“三集五大”体系建设、践行群众路线等新形势、新任务和新要求,企业文化建设的重要性日益增强,而“三集五大”新体系带来的人员、职能和工作界面等调整,也给营销服务体系带来不小的挑战。如何深化统一企业文化在“三集五大”后的营销服务体系中的落地实践,持续推进统一企业文化与核心工作有机融合,引导广大干部员工认知认同并在具体岗位上恪守和践行统一价值理念,已成为新时期企业文化工作的重要内容,也是企业文化建设进一步深化面临的重点课题。本文首先对电力服务行业当前面临的形势进行了全面、深入的分析,并以此为依据提出了国网蒙东电力服务文化体系建设的重要性、紧迫性和必然性。由此得出“建立一套蒙东电力独具特色的服务文化体系将是对这些问题的最好解决办法,也是管理提升的最佳途径。”的结论。全面分析了国网蒙电力服务文化体系建设现状,然后提出建设的整体思路。分别从体系建设定位、落地支撑、利益相关方诉求、建设策略、建设关注点等多方面和多角度进行考虑设计。建立一套既呼应国家电网又兼具蒙东特色的省级电力公司服务文化体系。同时,该服务文化体系的建立还考虑到促进社会经济发展、适应电力体制改革、提升客户价值、推动企业和员工共同发展等方方面面。最终,从服务理念、服务行为、服务形象三方面来确定蒙东服务文化体系建设的具体关注点。从而构建出一套完整的服务文化体系并有效发挥文化建设的保障和引领作用,为“三集五大”体系建设提供了文化支撑。
[Abstract]:Since 2009, when the State Grid Company was transferred to the State Grid Company as a whole, the marketing service system has been continuously improved and the service capacity has been continuously improved. Since 2012, facing the new situation of deepening the construction of the "three sets and five major" system and practicing the mass line, New tasks and new requirements, the importance of building corporate culture is increasing, and the personnel, functions and work interface brought about by the new system of "three sets and five" are adjusted. It also poses a great challenge to the marketing service system. How to deepen the practice of unifying corporate culture in the marketing service system after "three sets and five", and how to continuously promote the organic integration of unified enterprise culture and core work, Guiding cadres and employees to recognize and recognize and adhere to and practice the concept of unified values in specific posts has become an important part of corporate cultural work in the new era. It is also a key topic for further deepening the construction of enterprise culture. Firstly, this paper makes a comprehensive and in-depth analysis of the current situation faced by the electric power service industry. Based on this, the author puts forward the importance, urgency and inevitability of the construction of the service culture system of Mendong electric power in China's power network. From this, it is concluded that "establishing a unique service culture system of Mendong Electric Power will be the best solution to these problems." It is also the best way to improve management. "the conclusion is that this paper comprehensively analyzes the current situation of the construction of national power service culture system, and then puts forward the overall thinking of the construction. From the position of system construction, the ground support, the demand of stakeholders, the construction strategy, respectively, Construction concerns and other aspects and angles to consider the design. Set up a set of state grid and Mengdong characteristics of the provincial power company service culture system. At the same time, The establishment of the service culture system also takes into account the promotion of social and economic development, the adaptation to the reform of the electric power system, the promotion of customer value, and the promotion of the common development of enterprises and employees. Three aspects of service image to determine the specific focus on the construction of Mengdong service culture system, so as to build a complete service culture system and effectively play a role in ensuring and leading cultural construction. It provides the cultural support for the system construction of "three sets and five big".
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61

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