生活满意度与家庭金融资产选择

发布时间：2018-04-01 23:17

本文选题：生活满意度　切入点：家庭金融　出处：《中央财经大学学报》2017年03期

【摘要】：家庭金融日益成为金融学领域的重要分支。在这一分支中,客观因素对家庭金融行为的影响已经得到了很多研究,但关于主观因素的影响相对缺乏。利用中国家庭追踪调查(CFPS)数据,本文首次研究了家庭生活满意度这一主观因素对其金融资产选择行为的影响。由于生活满意度变量的内生性较强,本文采用工具变量法作为识别策略,得到了较为可信的结果。研究发现:最了解家庭财务状况的家庭成员生活满意度越强,家庭选择投资股票、基金和金融衍生品等风险性资产的概率越低;同时,家庭金融资产结构中,股票和风险性资产在金融资产中所占比例也越低。在更换了其他工具变量后,上述结果依然稳健。因此,金融机构可以根据客户的生活满意度进行差别化的产品营销,推荐风险较低(高)的金融产品给生活满意度比较高(低)的客户,以提高营销成功的概率。
[Abstract]:Household finance is increasingly becoming an important branch of finance.In this branch, the influence of objective factors on household financial behavior has been studied, but the influence of subjective factors is relatively lacking.Based on the data of Chinese Household tracking Survey (CFPS), this paper, for the first time, studies the influence of the subjective factor of family life satisfaction on their financial asset selection behavior.Because of the strong endogenicity of life satisfaction variables, this paper adopts the tool variable method as the identification strategy, and obtains more reliable results.The study found that: the better the family member's life satisfaction, the lower the probability of the family choosing to invest in risky assets, such as stocks, funds and financial derivatives; at the same time, in the structure of household financial assets,Stocks and risky assets also account for a lower proportion of financial assets.After replacing other tool variables, the above results remain robust.Therefore, financial institutions can carry on differential product marketing according to the customer's life satisfaction, and recommend the financial products with lower risk (high) to the customers with higher (low) life satisfaction, in order to improve the probability of success in marketing.
【作者单位】：对外经济贸易大学金融学院;中信银行南京城中支行;
【基金】：国家自然科学基金项目“基于大数据分析的P2P借贷平台风险承担行为研究”(项目编号:71573040) 国家社会科学基金项目“基于金融包容视角的地区银行业市场结构与优化设计研究”(项目编号:15BJL027) 对外经济贸易大学中央高校基本科研业务费专项资金项目(项目编号:CXTD7-04)
【分类号】：F832.2

【相似文献】