巧用“在线评论”提升图书网上销量

发布时间：2018-04-03 12:40

  本文选题：在线评论　切入点：医学类图书　出处：《现代出版》2015年01期

【摘要】：图书营销早已从实体店扩展到网络,如何让客户更好地了解书刊内容、体验服务质量从而提升销售,这正是互联网时代我们需要考虑的问题。医学类图书因其专业性强等特点,出版方通过"在线评论"进行营销时,可以借助及时更新图书推介信息、充实产品数量、发起网络活动等方式引导正面评论,进而推动销售。
[Abstract]:Book marketing has long been extended from physical stores to the network, how to better understand the content of books and periodicals, experience the quality of service to improve sales, this is the Internet era we need to consider the problem.Because of its strong specialty, the publishers can guide the positive comments by updating the information of book promotion, enriching the quantity of products, initiating network activities and so on, and then promote the sales.
【作者单位】： 北京大学医学出版社市场营销部;
【分类号】：G239.2-F
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本文编号：1705235