翼支付服务内蒙古民生发展战略研究

发布时间：2018-04-05 07:50

本文选题：民生发展　切入点：翼支付　出处：《内蒙古大学》2015年硕士论文

【摘要】：翼支付业务兼具金融、电信、互联网三重属性,是中国电信在新兴业务领域的核心竞争优势之一。民生问题是国之根本,关系到广大人民群众的切身利益,是国家长治久安的基石。本文以翼支付服务民生为出发点,明确服务民生是企业持续发展的关键所在,同时服务民生也是翼支付的一个差异化亮点,使其在行业中保持领先地位。本文通过描述翼支付业务的发展历程、分析内外部环境、构建翼支付聚焦内蒙古民生应用发展战略、制定详细的实施措施等几个方面内容,阐述了翼支付聚焦民生业务的通信、支付、理财发展战略构想。通过分析翼支付在发展的道路上所面临的机遇与挑战、存在的优势和劣势、目前具备的资源条件、营销能力、技术能力、服务能力等,提出了整合应用资源、打造技术创新优势、迅速做大做强、占据行业领先地位的战略框架。本文的研究,旨在通过理论与实践结合,针对企业下一步发展方向,就翼支付所面临的问题提出对策,给企业以参考。
[Abstract]:Wing payment is one of the core competitive advantages of China Telecom in the emerging business field because of its triple attributes of finance, telecommunications and Internet.People's livelihood is the foundation of the country, relates to the vital interests of the broad masses of the people, and is the cornerstone of the country's long-term stability.This paper regards wing payment as the starting point to serve the people's livelihood, and makes clear that serving the people's livelihood is the key to the sustainable development of the enterprise. At the same time, serving the people's livelihood is also a differentiated bright spot of wing payment, so that it can maintain a leading position in the industry.This paper describes the development course of wing payment business, analyzes the internal and external environment, constructs the wing payment focus on Inner Mongolia people's livelihood application development strategy, and formulates detailed implementation measures, and expounds the communication of wing payment focusing on people's livelihood business.Payment, financial development strategic concept.By analyzing the opportunities and challenges, the advantages and disadvantages, the resource conditions, marketing ability, technical ability, service ability and so on, the paper puts forward the integration of application resources.Create technological innovation advantage, quickly grow bigger and stronger, occupy the leading position of the industry strategic framework.The purpose of this paper is to combine theory with practice, and to put forward countermeasures to the problems faced by wing payment in view of the future development direction of enterprises, and to give reference to enterprises.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F832.2

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