政和县茶庄园发展对策研究

发布时间：2018-04-06 06:24

本文选题：茶庄园　切入点：发展对策　出处：《福建农林大学》2015年硕士论文

【摘要】：以茶命名的政和县是闽北重要的茶产区之一,近来年,先后被评为“白茶之乡”、“产茶明星县”,“政和白茶”是国家地理标志保护产品,“政和工夫”红茶为中国驰名商标。政和在唐末五代时期就有茶叶生产的记录,与宋朝著名的“北苑贡茶”可谓一脉相承。宋政和五年(1115),宋徽宗品尝了当时关隶县进贡的白茶后,大加赞赏,便将关隶县更名为自己的年号“政和”。民国《政和县志》有“茶兴则百业兴,茶衰则百业衰”的记载,真实反应了茶叶在当时占有相当重要的地位。目前全县现有茶园面积10万余亩,年产茶1万t,产值8.5亿元,主要品种有烘青绿茶、白茶、“政和工夫”红茶等。在政和县农村经济中,茶叶占有十分重要的地位,茶叶占当地农民收入的35%以上。政和县具有十分丰富的旅游资源,十分具有开发价值,境内有佛子山、洞宫山等国家级和省级风景名胜区,“戏曲活化石”四平戏是国家非物质文化保护遗产。政和县委县政府在工作报告中明确提出：要以建设旅游休闲胜地为目标,成为旅游经济强县。当前,在相关研究界还未对其有一个标准定义,比较公认的说法是,茶庄园是指参考法国葡萄酒庄园的形式建设的,结合茶叶的种植、加工,将现代企业文化、传统茶文化与旅游、休闲等功能有机融合,成为集种植、加工、销售、休闲、体验为一体的综合性的企业,不仅包括庄园的概念,更是包含了文化、旅游、营销、品牌等内容。茶庄园概念有别于经常听说的茶庄和茶园,茶庄又称为茶叶店。指的是茶的售卖场所；茶园则是茶的种植和生产场所。对茶庄园的定义可参照我国首个真正意义上的茶庄园,云南柏联普洱茶庄园的定位：建成一个集茶叶种植、生产、销售、休闲、茶文化体验为一体的旅游茶庄园,利用景迈山独一无二的优质茶资源,成为一个高标准生产、高水平服务,世界一流水平的茶庄园。作为茶庄园,应该具备以下几个基本条件,一是要有自己的茶园,茶叶生产基地；二是要有标准化的制茶厂房；三是要有自己的企业文化；四是要有优美的风光和浓郁的当地历史文化；五是要有雅致的茶产品体验场所。让人们在清新幽静的环境中体验到好茶所带来的高品质享受,全身心放松；六是要有吃、住、行、游、购、娱为一体的硬件条件设施。本文拟通过对福建省隆合茶业有限公司、福建茂旺正通茶业有限公司的个案分析、政和县的实地调研及对农业、质监、食药监、工商等各部门的走访,就如何将政和县的特色产业及支柱产业之一的茶产业与其具有丰富的旅游资源及人文资源有机结合,以茶庄园的形式为游客提供休闲、居住、采茶、制茶、品茶、买茶等生活体验,迎合城市人群渴望亲近大自然,追求悠闲生活的心态等进行全面介绍。就政和县茶庄园模式的运行现状进行分析研究,对在建设中存在的规模小、经验不足、主题不突出、标准低、宣传不足等问题进行分析和评价,并通过文献研究,总结和借鉴欧美国家与国内功能相近的庄园经济的建设经验,对政和县的茶庄园模式进行分析和评价,最后从政策、规划、管理、保护、推广等方面提出了相关的对策建议。
[Abstract]:It is one of the important tea - producing areas in North Fujian . In recent years , it has been rated as " the hometown of white tea " , " tea star county " , " political and white tea " is the national geographical indication protection product , " political and industrial " black tea is the country ' s famous trademark . In the report of work , the government and county government has made clear that it is a comprehensive enterprise integrating planting , processing , marketing , leisure and experience . It is a comprehensive enterprise integrating planting , processing , marketing , leisure and experience .
The tea plantation is the planting and production place of tea . The definition of tea plantation can be referred to the first real tea plantation in our country , the location of Yunnan Bailian Pu ' er tea plantation : the establishment of a tea plantation with tea planting , production , sales , leisure and tea culture experience as a whole . The unique quality tea resource of Jingmai Mountain is used as a high - standard production , high - level service and world - class tea plantation . As the tea - estate garden , the following basic conditions should be met : one is to have its own tea garden and tea production base ;
The second is to have standardized tea - making plant ;
The third is to have their own corporate culture ;
The fourth is to have beautiful scenery and strong local historical culture ;
The fifth is to have an elegant tea product experience place . Let people experience the high - quality enjoyment of good tea in a fresh and quiet environment , relax the whole body and mind ;
This paper analyses and evaluates the status quo of tea estate in politics and county , and puts forward some suggestions on policy , planning , management , protection and promotion .

【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.12

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