DS公司营销策略改进研究

发布时间：2018-04-08 21:59

本文选题：营销策略　切入点：竞争优势　出处：《广东财经大学》2017年硕士论文

【摘要】：本文以DS公司为研究对象,结合目前我国的市场现状与应用相关研究工具,找出合适的研究方法对DS公司的营销状况进行分析,并且在获得企业支持的情况下,充分利用相关数据,为研究提供依据,通过对DS公司进行分析与研究,找出一种适用于该行业的,较为先进和科学的管理模式,为锂电池行业营销策略的提升提供有效的参考与指导。首先,阐述了研究此课题的背景,目的和意义,以及总结当今国内外学者对于营销理论的论述及其内容。其次,概括分析DS公司营销所用的基础理论和相关研究工具。再次,用4Ps理论分析DS公司的营销现状。之后,用PEST分析模型和波特五力竞争模型分析DS公司营销环境。最后,在分析完DS公司营销现状和营销环境的基础上,对现有的营销策略,提出有效的优化措施。为了确保营销策略的有效落实,能够有效提高企业的销售情况以及销售水平,进而对销售策略进行优化与提升,如果采取合理科学的手段,降低外界不利因素对企业运营的影响,为其发展创造良好的环境。
[Abstract]:This paper takes DS Company as the research object, combines the current market situation and the application of relevant research tools in our country, finds out the appropriate research method to analyze the marketing situation of DS Company, and under the condition of obtaining the enterprise support,Make full use of the relevant data to provide the basis for the research, through the analysis and research of DS Company, find out a more advanced and scientific management model suitable for the industry.To provide effective reference and guidance for the promotion of marketing strategy in lithium battery industry.First of all, the background, purpose and significance of the research are described, as well as the current domestic and foreign scholars on marketing theory and its content.Secondly, the basic theory and related research tools used in DS marketing are summarized and analyzed.Thirdly, using 4Ps theory to analyze the marketing status of DS Company.Then, using PEST analysis model and Porter five competitive model to analyze the marketing environment of DS company.Finally, on the basis of analyzing the current marketing situation and marketing environment of DS Company, the effective optimization measures are put forward for the existing marketing strategies.In order to ensure the effective implementation of marketing strategy, can effectively improve the sales situation and sales level of enterprises, and then optimize and promote the sales strategy, if we take reasonable and scientific means,To reduce the impact of external adverse factors on the operation of enterprises, to create a good environment for its development.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.6

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