TB养老保险公司营销人员绩效管理体系研究

发布时间：2018-04-11 01:02

本文选题：保险公司 + 营销人员　；参考：《内蒙古大学》2015年硕士论文

【摘要】：作为人力资源管理的重要组成部分,绩效管理既是企业内部评价员工时必不可少的机制,又是检验企业目标完成程度的一种手段。建立完善的绩效管理体系,不仅可以更好的帮助企业评价员工的整体表现,而且也是企业健康发展的必备基础。当前,在全球经济一体化以及整个保险行业竞争不断加剧的背景下,各家保险公司需要通过不断提升绩效,确保在激烈的市场竞争中立于不败之地。保险营销人员作为保险公司绩效的直接贡献者,其地位相对公司其他岗位而言日益突显。如何通过对保险营销人员实行有效的评估和激励从而不断提升公司的竞争优势,成为各家保险公司关注的重要问题。本文研究结合TB养老保险公司营销人员绩效管理实际展开,以公司新的战略发展目标为突破口,通过统计分析、调查问卷和深入访谈等研究方法,全面、系统地分析公司现如今的绩效管理情况,找出其中的不足之处,并探索产生问题的本质原因。同时结合绩效管理相关理论,有针对性的对TB养老保险公司营销人员绩效管理进行完善,并提出了实施保障。笔者希望通过对TB养老保险绩效管理的优化,提升公司的管理效率,从而提高其综合竞争力。同时,本文还能够为国内同业公司在制定绩效管理体系时提供一个可参考的范本,具有一定的指导意义。
[Abstract]:As an important part of human resource management, performance management is not only an indispensable mechanism to evaluate employees in an enterprise, but also a means to test the degree of achievement of enterprise objectives.Establishing a perfect performance management system can not only help enterprises to evaluate the overall performance of employees, but also is an essential foundation for the healthy development of enterprises.At present, under the background of global economic integration and the increasing competition of the whole insurance industry, insurance companies need to constantly improve their performance to ensure that they are invincible in the fierce market competition.As a direct contributor to the performance of insurance companies, the position of insurance marketers is increasingly prominent relative to other positions in the company.How to improve the competitive advantage of insurance companies through the effective evaluation and encouragement of insurance marketers has become an important issue for insurance companies to pay attention to.This article combines the actual performance management of marketing personnel of TB endowment insurance company, takes the new strategic development goal of the company as the breakthrough, through statistical analysis, questionnaire and in-depth interview and other research methods, comprehensive,This paper systematically analyzes the performance management situation of the company, finds out the deficiency, and explores the essential causes of the problems.At the same time, combined with the theory of performance management, the performance management of marketing personnel of TB endowment insurance company is improved, and the implementation guarantee is put forward.By optimizing the performance management of TB pension insurance, the author hopes to improve the management efficiency of the company and improve its comprehensive competitiveness.At the same time, this paper can also provide a reference model for domestic companies in the formulation of performance management system, which has certain guiding significance.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92

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