中国化妆品进军海外市场的问题及应对之策

发布时间：2018-04-11 15:49

本文选题：中国化妆品 + 进军海外市场　；参考：《对外经贸实务》2017年06期

【摘要】：伴随着社会的发展,人们对美的追求愈发强烈,这让中国化妆品行业得到迅猛,贸易总额不断扩大。但是在出口方面,我国化妆品行业面临着巨大竞争压力,难以"走出去"的困境使得我国化妆品对外贸易连年逆差。当下,营销老套、贸易壁垒、研发能力等问题阻挠着国产化妆品品牌的发展。本土化妆品牌再不改革转型,未来前景堪忧。
[Abstract]:With the development of society, the pursuit of beauty is becoming more and more intense, which makes China's cosmetics industry grow rapidly and its total trade is expanding.However, in the aspect of export, China's cosmetics industry is faced with great competition pressure, which makes it difficult to "go out" and make China's cosmetics foreign trade deficit year after year.At present, marketing stereotypes, trade barriers, R & D capabilities and other issues hinder the development of domestic cosmetics brands.Local cosmetics brands no longer reform and transformation, the future prospects are worrying.
【作者单位】：西南财经大学;
【分类号】：F125;F426.72

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