HY期货发展环境分析与战略选择

发布时间：2018-04-13 03:41

本文选题：HY期货 + SWOT选择　；参考：《苏州大学》2015年硕士论文

【摘要】：随着我国经济的快速发展,我国金融市场也呈现出加速发展的态势。作为金融行业的一部分,我国期货行业近几年的发展速度不断加快,行业竞争不断加剧,传统业务发展模式正在受到严峻的挑战,所以,HY期货股份有限公司需要制定新的企业发展战略以应对市场的挑战与变化,提高自己的竞争力。本文在调查研究的基础上,运用战略管理学、管理学、市场营销学、人力资源管理等方面的理论知识,对HY期货股份有限公司的未来发展战略进行分析和探讨,以期为其未来更好的发展指明方向。本文首先针对HY期货股份有限公司所处的外部环境,包括外部宏观环境和行业竞争环境进行了分析,同时以实际出发分析了其企业内部资源和能力状况,应用了波特五力模型、外部因素分析EFE矩阵和内部因素分析IFE矩阵等分析工具,对公司的外部机会和威胁,以及内部的优劣势做了深入研究,在此基础上,利用SWOT矩阵分析方法,获得了对发展具体状态的充分认识,制定了企业未来公司层面和业务层面的发展战略,并做出了战略选择;最后提出了通过完善公司治理结构、完善企业组织结构、加强人力资源管理、完善营销体系、建设企业文化等措施推进战略实施的方案。
[Abstract]:With the rapid development of our country's economy, the financial market of our country also presents the situation of accelerating development.As a part of the financial industry, the development of futures industry in China has been accelerated in recent years, the competition of the industry has been intensified, and the traditional business development model is facing severe challenges.Therefore, HY Futures Co., Ltd. needs to formulate a new enterprise development strategy to meet the challenges and changes of the market and improve its competitiveness.On the basis of investigation and research, this paper analyzes and discusses the future development strategy of HY Futures Co., Ltd., using the theoretical knowledge of strategic management, management, marketing, human resource management, etc.With a view to its future better development to point out the direction.This paper firstly analyzes the external environment of HY Futures Co., Ltd., including the external macro environment and industry competition environment. At the same time, it analyzes the internal resources and capabilities of HY Futures Co., Ltd.The external factor analysis (EFE) matrix and the internal factor analysis (IFE) matrix are used to analyze the external opportunities and threats, as well as the internal advantages and disadvantages of the company. On this basis, the SWOT matrix analysis method is used.It has gained a full understanding of the specific state of development, formulated the future corporate and business level development strategies, and made strategic choices; finally, it proposed to perfect the corporate organizational structure by perfecting the corporate governance structure.Strengthen the human resource management, perfect the marketing system, build the enterprise culture and other measures to promote the implementation of the strategy.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.39

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