L公司卫材胶项目商业计划书

发布时间：2018-04-15 08:06

本文选题：卫生用品 + 热熔胶　；参考：《华南理工大学》2015年硕士论文

【摘要】：卫材胶即吸收性卫生用品所使用的热熔胶,广泛应用于妇女卫生巾、婴儿纸尿裤、老年人失禁尿裤等卫生制品中各种材料的粘合。卫材胶于常温状态下为100%的固体,需在加热熔化状态下涂布,冷却即固化后而将基材粘接起来的热塑性高分子材料胶粘剂。由于卫材胶具有粘结作用、安全无毒等优点得以广泛应用及飞速发展。从对卫材胶的发展趋势及对卫生用品市场需求分析中,可以发现伴随中国经济快速的发展,国民收入不断增加,消费者对卫生用品健康护理的需求呈现多元化、个性化,由此产生对卫材胶定制的需求,推广卫材胶定制具有很大的发展空间。L公司拥有20年热熔胶的生产及管理经验,以及一支强劲的卫材胶研发团队,根据国内卫材市场个性化需求而进行定制开发,并且经过1年的试运行,产品使用效果反馈良好,为进一步扩大市场占有率,L公司提出了项目融资计划。在本文的研究中,首先论述了该商业计划产生的背景和意义,并对L公司及项目进行介绍;通过对卫材胶项目的外部、内部环境分析(SWOT),设计并选定项目战略;运用营销学中STP理论寻找卫材胶的目标市场,并制定相应的产品及定制等营销策略;最后使用净现值、投资回收期以及内部收益率等计算方法对卫材胶项目进行全面的财务分析,并对可能出现的风险做出分析及提出相应对策。通过本文研究表明,L公司卫材胶项目发展前景良好,经济效益和社会效益显著,发展项目过程中可能出现的风险性可以控制在较低水平,研究结论显示本项目可行。本商业计划书为L公司的资本融资提供决策参考,希望能为项目的成功融资提供到必要的科学依据。
[Abstract]:Eisai adhesive is the hot melt adhesive used in absorbent sanitary articles, which is widely used in the bonding of various sanitary products such as women's sanitary napkins, infant diapers, incontinence pants of the elderly and other sanitary products.The adhesives which are 100% solid at room temperature need to be coated under the condition of heating and melting. After cooling and solidifying, the adhesives of thermoplastic polymer materials are bonded to the base materials.Because of its adhesive effect, safe and non-toxic adhesive has been widely used and developed rapidly.From the analysis of the development trend and the market demand of sanitary products, it can be found that with the rapid development of Chinese economy, the national income is increasing, and the consumers' demand for health care of sanitary products is diversified and individualized.As a result, there is a demand for the customization of Eisai gum. The company has 20 years of experience in production and management of hot melt adhesive, and a strong research and development team of Eisai adhesive.According to the individualized demand of domestic sanitary materials market, the customized development is carried out, and after one year of trial operation, the effect of product use feedback is good, and the project financing plan is put forward for further expanding the market share of L company.In the research of this paper, the background and significance of the business plan are discussed, and the company and project are introduced, and the project strategy is designed and selected by analyzing the external and internal environment of the Eisai glue project.Using the STP theory of marketing to find the target market of Eisai gum, and to formulate the corresponding marketing strategies, such as product and customization, and finally to use the net present value (NPV),The calculation methods of investment payback period and internal rate of return are used to analyze the financial affairs of the Eisai glue project, and the possible risks are analyzed and the corresponding countermeasures are put forward.Through the research in this paper, it is shown that the development prospect of the Eisai glue project is good, the economic and social benefits are remarkable, and the risk that may appear in the course of the development project can be controlled at a lower level. The conclusion of the study shows that the project is feasible.This business plan provides a reference for L Company's capital financing, hoping to provide the necessary scientific basis for the successful financing of the project.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7;F274

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