HH公司高效节能变压器商业计划书

发布时间：2018-04-20 05:14

本文选题：高效节能 + 变压器　；参考：《华南理工大学》2015年硕士论文

【摘要】：HH公司是一家专业从事变配电设备的研发、生产与销售的高新技术企业,有出色的研发、生产和销售团队,一直致力于节能高效变压器的研发,准备于2016年上马高效节能的立体卷铁心变压器项目,本论文就这个项目制定了商业计划书。本文在查阅国内外相关文献的基础上,深入研究了市场需求情况,结合HH公司的市场营销实际情况,首先对HH公司所处的行业环境进行分析,然后分析高效节能配电变压器市场前景、营销策略、推广战略定位和战略对策,最后,运用SWOT矩阵分析法和波特五力模型分析法等提出切实可行的营销管理解决方案。研究表明,尽管目前变压器行业市场仍处于无序状态,但是由于高效节能配电变压器的需求渐渐凸显,三维立体卷铁心高效节能配电变压器是生产中节材、运行中为用户节省电费的双节能产品,符合未来市场发展方向。HH公司应该利用立体卷铁心的技术优势,不断研发出更高电压等级的立体卷铁心电力变压器。同时,采取核心元件规模化、产品技术差异化与成本领先、提高技术创新与产品核心竞争力、提升品牌战略与行业定位、完善产品质量与服务等方法,并在政策、财政、体系、技术及成本控制等方面予以支持,保障人财物到位。本文通过对高效节能变压器市场前景的分析,建议HH公司抓住国家政策机遇,上马高效节能的三维立体卷铁心变压器项目,发挥HH公司研发、生产、销售团队的优势,做好取待传统式变压器的准备,有利于企业的发展,带来更高的经济效益。
[Abstract]:HH Company is a high-tech enterprise specialized in R & D, production and sales of transformer and distribution equipment, with excellent R & D, production and sales team, has been committed to the research and development of energy-saving and efficient transformers. This paper presents a business plan for the three-dimensional core transformer project, which will be launched in 2016. On the basis of consulting relevant literature at home and abroad, this paper deeply studies the situation of market demand, combined with the actual marketing situation of HH Company, first of all, it analyzes the industry environment of HH Company. Then it analyzes the market prospect, marketing strategy, promotion strategy and strategy of high efficiency and energy saving distribution transformer. Finally, using SWOT matrix analysis and Porter's five-force model analysis, the author puts forward feasible marketing management solutions. The research shows that although the market of transformer industry is still in disorder at present, because the demand of high efficiency and energy saving distribution transformer is gradually prominent, three dimensional coiled iron core high efficiency energy saving distribution transformer is the saving material in production. The double energy saving products which can save the electricity charge for the user in operation accord with the developing direction of the future market. HH company should make use of the technical advantage of the solid coil iron core to develop the higher voltage grade solid coil iron core power transformer continuously. At the same time, we should adopt methods such as scale of core components, product technology differentiation and cost leading, improve technology innovation and core competitiveness of products, promote brand strategy and industry positioning, perfect product quality and service, and in policy, finance, system, etc. Technical and cost control to support the protection of property in place. Based on the analysis of the market prospect of high efficiency and energy saving transformers, this paper suggests that HH Company seize the opportunity of national policy, launch a high efficiency and energy saving three dimensional coiled iron core transformer project, and give play to the advantages of HH company's R & D, production and sales team. The preparation of traditional transformers is beneficial to the development of enterprises and brings higher economic benefits.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4

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