气味记忆视觉化的表现研究

发布时间：2018-04-21 23:09

本文选题：气味 + 记忆　；参考：《浙江理工大学》2015年硕士论文

【摘要】：本研究以气味与记忆的视觉化表现为主要课题,通过调研人们对气味的感知,分析从气味到记忆的转化过程,归纳从气味到记忆视觉化表现特点,最终提炼表现气味与记忆的视觉符号。气味是一种特殊的东西,它能通过嗅觉引起人们情绪、行为的变化,从而在很大程度上左右着人们对事物的记忆。因此,对气味与记忆关系的研究具有很大的实际意义。此次课题主要以市场调研、文献研究、实验分析、设计实践来研究。第一部分为市场调研报告,调查了销售中运用气味促进销售的案例、市面上的关于气味记忆的产品等,收集大量材料,针对辨别气味与记忆的差异化进行分析。这一研究为后期设计的开展提供了有力的材料依据。第二部分为文献研究部分,分析气味的特性。结合国内外研究气味的案例分析气味与记忆的特点,得出气味与记忆的关联性。通过参考理论性的论述下,为气味视觉化的表现,具象表达气味记忆属性提供理论依据。第三部分为研究和设计实践部分,以气味的浓度与记忆的关系为切入点,研究气味浓度和记忆的关系。设计实践部分根据市场上现有的营销模式,加入气味这一感官体验,用视觉化的方式表现增加消费者接触气味的频率,来达到加深消费者品牌记忆的过程。第四部分为设计自评部分,从设计理念、新的体验方式、客观评价三个方面进行综合评价,重点在于对气味与记忆的设计理念做出客观评价。
[Abstract]:In this study, the visual representation of smell and memory is the main topic. Through the investigation of people's perception of smell, the process of transformation from smell to memory is analyzed, and the characteristics of visual expression from smell to memory are summarized. Finally, the visual symbols that represent smell and memory are refined. Smell is a special kind of thing. It can change people's mood and behavior through smell, and thus affect people's memory of things to a great extent. Therefore, the study of the relationship between smell and memory has great practical significance. This topic mainly studies with the market research, the literature research, the experiment analysis, the design practice. The first part is the market research report, which investigates the cases of using odor to promote sales, the products about odor memory in the market, collects a lot of materials, and analyzes the difference between smell and memory. This study provides a powerful material basis for the later design. The second part is the literature research part, analyzes the smell characteristic. By analyzing the characteristics of smell and memory, the relationship between smell and memory is obtained. By referring to the theoretical discussion, this paper provides a theoretical basis for the representation of odor visualization and the expression of odor memory attributes. The third part is the research and design of the relationship between odor concentration and memory. According to the existing marketing model in the market, the design practice part adds the sensory experience of smell, and increases the frequency of consumers' contact with smell by visual way, in order to deepen the process of consumers' brand memory. The fourth part is the design self-assessment part, from the design idea, the new experience way, the objective evaluation three aspects carries on the comprehensive evaluation, the emphasis lies in makes the objective appraisal to the smell and the memory design idea.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J505

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