传统媒体产业化融合推进微电影发展

发布时间：2018-04-22 21:16

  本文选题：移动客户端 + 社交媒体　； 参考：《传媒》2017年18期

【摘要】：正微电影作为一种在Web2.0时代受社交媒体不断发展,以及受众自我意识不断觉醒等诸多因素影响下而产生的新型媒介手段,在Web3.0时代具有极强的营销传播效果。尤其是在以4G技术为推手的移动互联网时代,产生了巨量的对移动客户端高度依赖的群体。微电影是为以移动客户端为主体的新媒体平台量身打造的传播方式,拥有着完备的播出平台和新兴的产品形态,在以满足受众对视频节目快捷、便利需求为特点的微时代,微电
[Abstract]:As a new media means which is produced by the constant development of social media in the era of Web2.0 and the constant awakening of the audience's self-consciousness, it has a strong effect of marketing communication in the era of Web3.0. Especially in the era of mobile Internet, which is driven by 4G technology, a large number of mobile clients are highly dependent. Microfilm is a new media platform with mobile client as the main body of the communication mode, with a complete broadcast platform and emerging product form, in the micro-era, which is characterized by satisfying the audience to the video program fast, convenient demand for the characteristics of micro-electricity.
【作者单位】： 南昌大学管理学院;信息日报社;江西日报社;
【基金】：江西省社会科学“十三五”(2016年)规划项目“微电影产业化融合平台建设”(项目编号:16YS15)的研究成果
【分类号】：J905
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本文编号：1788972