基于移动营销平台的Android APP智能生成技术研究与实现

发布时间：2018-04-23 14:10

本文选题：Android + APP　；参考：《宁波大学》2015年硕士论文

【摘要】：在过去的几年中,移动互联网络迅猛发展,智能手机已逐渐成为人们生活中必不可少的工具,移动应用也随之迎来了爆炸式的增长。作为同样因互联网的发展而兴起的电子商务,也正向着移动端迈进。随着4G网络的普及,APP将成为移动互联网营销的强大助力,它不仅提供了良好的用户体验和各种定制化服务,还能够作为企业的移动门户,提升企业的形象,增加企业与客户的粘合度。但是APP的定制需要消耗一定的资源,绝大多数的中小型企业或商家没并不具备这样的能力。所以近年来,移动应用生成平台不断涌现,为更多没有定制能力的客户提供解决方案。本文调研和分析现有的APP快速生成平台的特点、优势以及不足,针对基于营销功能的APP定制方案提出新的构想。考虑到现有的以整个应用为单元的快速生成平台定制灵活度低,以及以基础控件为单元的开发平台对于普通用户设计难度过大,本文提出以基本功能模块为单元的营销类Android APP生成方案。通过实现Android营销类应用功能库为用户提供资源,将功能的选择与自由组合的权利交给用户,根据用户的设计需求构建Android工程,生成应用APK,在不增加用户设计难度的前提下,使生成的应用更贴近用户需求。本文介绍了Android系统架构、开发组件以及APK的构成,分析了XMPP协议的基本原理、Openfire开源框架及Asmack应用开发类库,阐述了Ant编译打包原理等。根据移动营销应用需求,设计并实现了各种营销类Android功能,包括即时通信功能库、商品交易功能库,信息展示类功能库以及个人管理功能库。最后设计并实现了基于移动营销平台的Android APP智能生成技术方案。该方案利用应用服务器提供APP设计功能,通过APP构建服务器实现按设计数据整合Android功能代码,并利用Ant工具进行编译打包,最终生成符合企业需求的应用供用户下载使用。
[Abstract]:In the past few years, with the rapid development of the mobile Internet, the smartphone has gradually become an indispensable tool in people's lives, and the mobile application has also ushered in an explosive growth. As the same as the development of the Internet and the rise of e-commerce, is also moving towards mobile. With the popularity of 4G network, app will become a powerful aid for mobile Internet marketing. It not only provides a good user experience and various customized services, but also can serve as a mobile portal for enterprises and enhance the image of enterprises. Increase the degree of adhesion between the enterprise and the customer. But APP customization needs to consume a certain amount of resources, most small and medium-sized enterprises or businesses do not have such ability. Therefore, in recent years, mobile application generation platforms have been emerging to provide solutions for more and more customers who do not have the ability to customize. This paper investigates and analyzes the characteristics, advantages and disadvantages of the existing APP rapid generation platform, and puts forward a new conception for the APP customization scheme based on marketing function. Considering the low customization flexibility of the existing rapid generation platform based on the whole application unit, and that the development platform based on basic controls is difficult for ordinary users to design, This paper proposes a Android APP generation scheme of marketing class based on basic function module. Through the realization of Android marketing application function library to provide resources for users, the right of choice and free combination of functions is given to users. According to the design needs of users, the Android project is constructed, and the application of APKs is generated without increasing the difficulty of user design. Make the generated application more close to user needs. This paper introduces the Android system architecture, development components and the composition of APK, analyzes the basic principles of the XMPP protocol and the Openfire open source framework and the Asmack application development class library, and expounds the principle of Ant compilation and packaging. According to the requirement of mobile marketing application, various kinds of marketing Android functions are designed and implemented, including instant messaging function library, commodity transaction function library, information display function library and personal management function library. Finally, the Android APP intelligent generation technology based on mobile marketing platform is designed and implemented. This scheme uses application server to provide APP design function, realizes integrating Android function code according to design data through APP build server, compiles and packages it with Ant tools, and finally generates applications that meet the needs of enterprises for users to download and use.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.56

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