掌握出版物发行原理,应对发行工作新挑战

发布时间：2018-04-23 22:04

本文选题：出版物发行 + 出版专业　；参考：《科技与出版》2017年04期

【摘要】：正出版物发行工作既具有与一般商品销售相同的特征,遵循一定的市场规律,同时也具有其特殊性。本文结合2016年出版专业职业资格考试"初级实务"(下简称"初实")、"中级基础"(下简称"中基")科目有关出版物发行的综合题(都是第79题,原题请见本期第135页和第142页),厘清码洋、实洋等出版物发行专业术语,解析出版物销售中应缴纳增值税的具体计算方法,分析不同出版物购销形式之间的区别,并讨论出版物营销中面
[Abstract]:Publication distribution has the same characteristics as general merchandise sales, follows certain market rules, and also has its particularity. In this paper, the author combines the "Primary practice" (hereinafter referred to as "preliminary practice") and the "Intermediate basic" (hereinafter referred to as "Zhongji") subjects of the 2016 Professional qualification examination of Publishing (all as title 79). For the original title, see pages 135 and 142 of this issue to clarify the terms of publication distribution, such as foreign and foreign publications, to analyze the specific calculation method of VAT payable in the sale of publications, and to analyze the differences between the forms of purchase and sale of different publications. And discuss the marketing aspects of publications
【作者单位】：上海出版印刷高等专科学校;
【分类号】：G235

【相似文献】