国内成品油零售市场营销策略研究

发布时间：2018-04-25 09:26

本文选题：成品油零售 + 市场营销　；参考：《商》2016年12期

【摘要】：当前,我国成品油市场已经迎来激烈的竞争时代,各大企业必须更加深刻的认清当今石油市场的营销现状以及现阶段企业内部存在的问题,并对整体营销战略及具体营销策略做出调整,提高企业自身对市场的适应能力,迎接新一轮的市场检验。本文对当前国内成品油零售市场现状进行分析,找出企业在自身发展及市场营销中存在的问题,进而针对这些问题提出几点营销策略建议。
[Abstract]:At present , China ' s finished oil market is in the fierce competition era , each big enterprise must understand the present situation of the present petroleum market and the existing problems inside the enterprise , and adjust the overall marketing strategy and the specific marketing strategy , improve the adaptability of the enterprise itself to the market , and meet the new round of market inspection . In this paper , the present situation of the domestic product oil retail market is analyzed , the problems existing in the development and marketing of the enterprise are found out , and then some marketing strategy suggestions are put forward for these problems .

【作者单位】：湖北工业大学;
【分类号】：F426.22;F274

【相似文献】