北京市智慧旅游建设可行性及问题研究

发布时间：2018-04-26 22:28

本文选题：智慧旅游 + 旅游规划　；参考：《首都经济贸易大学》2016年硕士论文

【摘要】：随着我国旅游市场与国际市场的接轨,我国在吸引着国际投资者的同时也承担着国际旅游市场激烈竞争的强大压力,其中最主要的压力之一是有限的资源在迅速扩张的旅游市场所带来的强大压力下显现出心有余而力不足的状态,旅游资源的脆弱性、不可生性加剧了这一问题的严重性。智慧旅游借助于现代科学技术,实现服务智慧、管理智慧、营销智慧,既能进一步提高旅游者的旅游体验之外,还能增强我国旅游景区的国际市场竞争力,同时还可以提升对旅游景区的保护力度,从而帮助我国旅游业实现长足发展。本文正是基于这样的目标,对北京奥林匹克公园进行相关研究,在论文写作中采用文献研究法、数据研究法、实地调研法、访谈法等多种研究方法展开论题,主要研究内容有:(1)智慧旅游建设理论与实践框架,在这一部分中,主要阐述了旅游规划理论与智慧城市理论;(2)智慧旅游建设可行性分析,这一部分主要介绍了智慧旅游建设可行性分析的方法和评价指标,并且通过SWOT分析法对北京市发展智慧旅游的优劣势以及机会、挑战等因素进行了探讨,最后还通过上文中的对分对其建设智慧旅游的可行性和管理机制的创新进行了说明;(3)北京市智慧旅游的发展建议,这一步分是依据北京市目前的智慧城市的建设现状以及发展潜力,提出了如何进一步加强北京智慧景区建设的相关建议,其中包括从北京智慧旅游及景区建设管理机制问题方面入手,构建景区支撑体系、加大对游客体验的重视、加强对旅游企业的管理、完善保障体系等措施。本研究以智慧旅游理论探讨为基础,以奥林匹克公园为研究案例,开展北京市及奥林匹克公园智慧旅游建设可行性分析研究。该研究成果可以为北京智慧旅游规划与建设、智慧景区设计提供科学参考。
[Abstract]:With the integration of China's tourism market with the international market, our country is attracting international investors while also bearing the strong pressure of fierce competition in the international tourism market. One of the most important pressures is that the limited resources under the strong pressure brought by the rapid expansion of the tourism market show a state of excess and lack of strength. The fragility of tourism resources, which can not be naturally aggravated by the seriousness of this problem. With the help of modern science and technology, the wisdom of service, management and marketing can not only further improve the tourist experience, but also enhance the international market competitiveness of our tourist attractions. At the same time, it can also enhance the protection of scenic spots, thus helping our tourism to achieve considerable development. Based on this goal, this paper carries on the related research to the Beijing Olympic Park. In the writing of the thesis, it adopts the literature research method, the data research method, the field investigation method, the interview method and so on. The main research contents are: (1) the theoretical and practical framework of intelligent tourism construction. In this part, the author mainly expounds the theory of tourism planning and the theory of intelligent city. (2) the feasibility analysis of intelligent tourism construction. This part mainly introduces the method and evaluation index of feasibility analysis of intelligent tourism construction, and discusses the advantages and disadvantages, opportunities, challenges and other factors of the development of intelligent tourism in Beijing through SWOT analysis. Finally, the feasibility of constructing intelligent tourism and the innovation of management mechanism are explained through the above analysis.) the development suggestions of intelligent tourism in Beijing are also given. This step is based on the current construction situation and development potential of the wisdom city in Beijing, and puts forward some relevant suggestions on how to further strengthen the construction of the wisdom scenic spot in Beijing. It includes the following measures: starting with the management mechanism of intelligent tourism and scenic spot construction in Beijing, constructing the supporting system of scenic spot, paying more attention to the tourist experience, strengthening the management of tourism enterprises and perfecting the security system, etc. Based on the theory of intelligent tourism and the case study of Olympic Park, the feasibility analysis of intelligent tourism construction in Beijing and Olympic Park is carried out. The research results can provide a scientific reference for the planning and construction of intelligent tourism and the design of intelligent scenic spots in Beijing.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592.7

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