基于自我民族志的目的地形象演进过程研究

发布时间：2018-04-27 04:29

本文选题：目的地形象 + 演进过程　；参考：《四川师范大学学报(社会科学版)》2017年04期

【摘要】：目的地形象因其对目的地发展具有重要意义而成为热点研究领域,然而目的地形象在时间序列上的演进过程尚未得到揭示。采用自我民族志的研究方法,以杭州为目的地探讨目的地形象的演进过程,结果发现:目的地形象的演进过程可分为六个阶段,即基于目的地的本体形象阶段、目的地营销组织建构的策划形象阶段和基于旅游者主观建构的原生形象阶段、经过信息搜寻后的强化形象阶段、访问目的地过程中演进而来的经过修正的复合形象阶段、结束目的地访问后再度演进而来的经过时间筛选的积淀形象阶段,其中积淀形象是下一轮目的地形象演进的原生形象,目的地形象演进的各个阶段的主体、形成方式、形成标准、特征以及是否异化都有所差异。研究初步揭示了目的地形象演进变化的理论框架,能够为动态塑造和提升目的地形象提供参考。
[Abstract]:Objective terrain image has become a hot research field because of its importance to the development of the destination. However, the evolution process of the object image on the time series has not been revealed. Using the study method of self ethnography to explore the evolution process of the destination image in Hangzhou, the result is that the evolution process of the destination image can be found. It is divided into six stages, namely, the phase of the noumenon image based on the destination, the phase of the planning image of the destination marketing organization and the primary image stage based on the subjective construction of the tourists, through the intensive image stage after the information search, the modified complex image stage evolved from the process of visiting the destination, and the end of the destination visit. The accumulating image is a period of time screening, in which the accumulation image is the original image of the evolution of the next destination image, the main body of each stage of the evolution of the destination image, the form of formation, the formation of the standard, the characteristics and the dissimilation. The study preliminarily reveals the theory of the evolution and change of the image of the destination. The framework can provide reference for dynamic shaping and upgrading of destination image.

【作者单位】：暨南大学深圳旅游学院;暨南大学-佛罗里达大学旅游与信息技术联合实验室;
【基金】：国家自然科学基金项目“社交媒体下游客情感-满意度时空分异及机制研究”(41571135) 国家旅游局科研立项课题“文化边际域视角下文明旅游的时空语义挖掘”(16TAAG017)
【分类号】：F592.7;K29

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