从跨文化传播视角解读中国少儿图书“走出去”

发布时间：2018-04-27 21:24

本文选题：少儿图书 + 出版走出去　；参考：《华东师范大学》2017年硕士论文

【摘要】：新世纪以来,随着中国图书出版业和对外版权贸易的发展,其贸易逆差从2004年到2015年实现了由8.6:1到1.6:1的跨越,其中少儿图书出版业也获得较快发展并取得一定成绩,少儿图书"走出去"取得显著成就,特别是随着曹文轩获得2016年"国际安徒生奖",世界聚焦中国少儿文学,少儿图书出版与版权贸易行业可谓又逢良机。本文从跨文化传播与文化软实力建设这一较为理论化的视角入手,研究近年来少儿图书"走出去"之所以比较有成效,在作品自身传播规律方面的原因,理论方面主要涉及跨文化传播、儿童文学理论、阅读学与翻译学等,不同于以往侧重于对营销状况、行业运转、贸易数据等实务实证类型的分析与研究,本研究在对出版实务案例进行分析时,注意结合相关理论内容,理论与实践相结合,因而在学理层面更有意义。本研究主要采用文献分析法、内容分析法和统计分析法。首先,从宏观、微观两个维度勾勒中国少儿图书跨文化传播发展的外部和内部环境;其次,从传播内容和路径两个方面来分析近年来中国少儿图书跨文化传播的情况、成因、以及问题和不足;最后,站在时代发展的前沿,主要从传播产品的创新转向、传播价值评价的转向和传播手段与效果的转向三个方面来分析中国少儿图书跨文化传播未来的发展趋向。通过以跨文化传播视角立体解读中国少儿图书"走出去",本文认为近年来中国少儿图书版权输出取得进步,在传播内容、传播路径等方面皆有其原因。当中国少儿图书创作者及出版者开始重视"儿童本位"、少儿图书审美性的提升、少儿图书翻译和桥梁书的出版、多方位立体化运用版权贸易渠道并站在时代前沿审视"提升国家文化软实力"这一议题时,中华文化对外传播才更有希望通过少儿图书"走出去"这一形式得以实现。
[Abstract]:Since the new century, with the development of China's book publishing industry and foreign copyright trade, its trade deficit has leapt from 8.6: 1 to 1.6: 1 from 2004 to 2015. Among them, the children's book publishing industry has also achieved rapid development and made certain achievements. Children's Books "going out" has made remarkable achievements, especially with Cao Wenxuan winning the 2016 "International Andersen Prize", the world focuses on Chinese children's literature, and the publishing and copyright trade of children's books is another good opportunity. From the perspective of cross-cultural communication and the construction of cultural soft power, this paper studies the reasons why children's books "go out" are more effective in recent years, and the reasons for the spread of the works themselves. Theoretical aspects are mainly related to cross-cultural communication, children's literature theory, reading and translation, and so on, which are different from the previous analysis and research on practical empirical types such as marketing situation, industry operation, trade data, etc. In the analysis of publishing practice cases, this study pays attention to the combination of relevant theoretical content, theory and practice, so it is more meaningful in the academic level. This research mainly uses the literature analysis method, the content analysis method and the statistical analysis method. Firstly, it outlines the external and internal environment of the cross-cultural communication of children's books in China from the macro and micro aspects. Secondly, it analyzes the situation and causes of cross-cultural communication in recent years from the aspects of content and path. As well as problems and shortcomings; finally, standing at the forefront of the development of the times, mainly from the innovation of dissemination products to, This paper analyzes the future development trend of cross-cultural communication of children's books in China from three aspects: the turn of the evaluation of communication value and the turn of the means and effects of communication. Through the stereoscopic interpretation of Chinese children's books "going out" from the perspective of cross-cultural communication, this paper points out that in recent years, the copyright export of Chinese children's books has made progress, and there are some reasons in the aspects of content and path of communication. When the creators and publishers of children's books in China began to attach importance to "children-oriented", the aesthetic of children's books, the translation of children's books and the publication of bridge books, When the copyright trade channels are used in a multi-dimensional way and the topic of "enhancing the soft power of national culture" is examined at the forefront of the times, the dissemination of Chinese culture abroad is more likely to be realized through the "going out" form of children's books.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.26

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