现代商场节庆主题美陈的色彩研究

发布时间：2018-04-28 01:27

  本文选题：色彩 + 美陈　； 参考：《中南民族大学》2015年硕士论文

【摘要】：商场美陈的色彩可以传递商场信息和情感信息,渲染节日气氛,营造良好的视觉空间氛围,为消费者提供轻松、舒适的购物环境,同时体现商场定位和品牌形象,提高商场知名度。现代化商场为满足消费者日益增高的物质和精神文明需求,利用色彩这些强大的功能,通过色彩与消费者产生情感共鸣,刺激消费者的消费欲望,发生购买行为,从而实现商场营销目的。商场看到美陈色彩设计可以带来不可限量的经济效益,肯定它的商业价值从而致力于推行色彩营销战略。如今,色彩营销策略在现代商场的商业运行中占有无可比拟的的价值地位。本课题在这个大背景下,以现代商场节庆主题美陈的色彩设计作为研究对象,主要从设计艺术学的视觉角度,对商场美陈的色彩定位、表现形式、情感表达和色彩应用要求、设计基本原则进行研究。通过文献查阅、网络信息资料采集分析和实地考察、访问等研究方法了解、把握国内外商场节庆主题美陈设计的发展现状,重点以春节、中秋节、圣诞节为例对国内外优秀商场美陈进行案例分析、总结,希望可以给商场美陈在色彩设计方面提供一些实用的参考依据,填补现今商场美陈相关资料的空缺,让美陈色彩设计更好的满足消费者、服务商场。第一章主要是对选题缘由和课题的研究意义和价值的阐述,以及对国内外研究现状的分析从而制定具体研究内容和目的、研究方法。第二章重点对美陈和商场美陈的概念、特点、分类和设计范围相关内容,以及色彩相关理论知识进行了分析和归纳。第三章从色彩设计在商场节庆主题美陈的应用方面,对节庆主题情绪、灯光照明、信息载体这三大方面的色彩表现进行了比较深入的分析、总结。第四章是本课题观点的呈现和归纳,主要包括美陈的色彩设计商场营销的重要影响、色彩营销的功能和价值、设计应用的要点和注意问题以及商场美陈色彩设计应遵循的基本设计原则。第五章主要是对国内外优秀商场节庆主题美陈设计作品进行案例分析,主要对春节、中秋节、圣诞节三大传统节日的商场来分析。
[Abstract]:The beautiful colors of shopping malls can transmit information and emotional information of shopping malls, render holiday atmosphere, create a good visual space atmosphere, provide a relaxed and comfortable shopping environment for consumers, and at the same time reflect the positioning of shopping malls and brand image. Improve the popularity of shopping malls. In order to meet the increasing demands of material and spiritual civilization of consumers, modern shopping malls use the powerful functions of color to create emotional resonance with consumers through which they stimulate consumers' consumption desire and purchase behavior. In order to achieve the marketing purpose of shopping malls. Shopping malls see beautiful old color design can bring unlimited economic benefits, affirmed its commercial value and thus committed to the implementation of color marketing strategy. Nowadays, color marketing strategy occupies an unparalleled value position in the commercial operation of modern shopping malls. Under this background, this topic takes the color design of the modern shopping mall festival theme as the research object, mainly from the visual angle of design art, the color orientation, expression form, emotion expression and color application request of the shopping mall beautiful Chen. The basic principles of design are studied. Through literature review, network information collection and analysis, field investigation, visits and other research methods, we can grasp the development situation of shopping malls at home and abroad, focusing on the Spring Festival and Mid-Autumn Festival. Christmas as an example to the domestic and foreign outstanding shopping mall beauty Chen case analysis, summary, hoped to give the mall beauty Chen in the color design aspect provides some practical reference basis, fills the present shopping mall beauty Chen related information vacancy, Let the beautiful Chen color design better satisfy the consumer, the service mall. The first chapter is mainly about the reason of the topic and the significance and value of the research, as well as the analysis of the current research situation at home and abroad, so as to formulate the specific research content and purpose, research methods. The second chapter focuses on the concept, characteristics, classification, design scope and color related theoretical knowledge of beauty Chen and mall beauty Chen. The third chapter from the color design in the shopping mall festival theme beauty Chen application aspect, to the festival theme mood, the lighting lighting, the information carrier these three aspects color performance has carried on the relatively thorough analysis, summarized. The fourth chapter is the presentation and induction of this topic, mainly including the important influence of color design marketing, the function and value of color marketing. The main points and problems of design and application and the basic design principles should be followed. The fifth chapter is the domestic and foreign outstanding shopping mall festival theme beautiful Chen design work carries on the case analysis, mainly to the Spring Festival, the Mid-Autumn Festival, the Christmas three big traditional festival shopping malls to analyze.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J525.2
，

本文编号：1813181