文化遗产产业化保护发展的模式与对策分析

发布时间：2018-04-29 17:32

本文选题：文化遗产 + 产业化保护　；参考：《山东社会科学》2015年05期

【摘要】：文化遗产产业化保护发展应以文化产品生产与文化市场理论为基础,坚持遵循文化发展和市场经济双重规律,坚持特色发展与多样性并重,坚持产业统筹联动与主体多方协调的原则,促进社会效益与经济效益的双赢。在具体的产业化开发过程中,要结合区域内产业结构及文化环境特点,在旅游开发、体验开发、产品开发三类文化遗产基本开发模式的基础上,应注意通过顶层设计,促进横向的同类项板块、纵向的互补性板块、区域的集聚性板块、科技的提升性板块一体化综合开发,形成集聚与互动效应。为此,需要从政府宏观调控方面,加强法制保障、政策支持、经费投入、机制设计,从市场微观主导方面,加强品牌建设、战略创新、市场营销,从社会相关各界辅助方面,加强社会力量参与、人才队伍建设、各界协同创新,为文化遗产产业化保护传承与发展保驾护航。
[Abstract]:The protection and development of cultural heritage industrialization should be based on the theory of cultural product production and cultural market, adhere to the dual law of cultural development and market economy, and attach equal importance to the development of characteristics and diversity. Adhere to the principle of industrial coordination and multi-party coordination, to promote the social and economic benefits of win-win. In the course of the specific industrialization development, we should combine the characteristics of the industrial structure and the cultural environment in the region, on the basis of the three basic development modes of tourism development, experience development and product development, we should pay attention to the top-level design. Promoting the integrated development of horizontal similar plate, longitudinal complementary plate, regional agglomeration plate and scientific and technological uplifting plate, forming agglomeration and interaction effect. Therefore, it is necessary to strengthen the legal protection, policy support, fund input, mechanism design, brand building, strategic innovation, marketing and social assistance from the macro control of the government. Strengthen the participation of social forces, the construction of talent team, all sectors of collaborative innovation, cultural heritage industrialization protection and development to protect the protection and development.
【作者单位】：山东科技大学艺术与设计学院;东营职业学院;
【基金】：山东省社会科学规划研究项目“我省文化遗产的保护与产业化问题研究”(项目编号:14DJJJ13) 山东省高等学校人文社会科学研究项目“蓝色经济区文化产业特征与发展研究”(项目编号:J13WJ51) 山东科技大学群星计划项目“新经济时代理工科院校音乐专业培养模式研究”(项目编号:qx2013365)的阶段性成果
【分类号】：G122

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