LWN锂离子聚合物电池2015年度营销计划书

发布时间：2018-04-30 02:20

本文选题：营销计划书 + 锂离子聚合物电池　；参考：《华南理工大学》2015年硕士论文

【摘要】：锂离子电池作为新型能源材料之一正处于蓬勃发展时期。随着我国锂电池一些关键技术和材料的不断突破,我国锂电池产业虽然起步相对日、美等国家较晚。但在未来几年有望保持健康快速发展。我国市场对锂离子电池的需求量占全球的比重在今后几年会逐步提高,这主要是由手机、笔记本电脑、移动电源、电动自行车、电动工具、电动汽车以及大型储能电池等市场决定的,这些下游产业基本上集中在中国,这些有利因素对于我国锂离子电池产业的发展非常有帮助。基于此利好的大环境背景下,本文主要以锂离子聚合物电池生产商LWN公司为蓝本,对当前国内外锂离电池产品的生产厂商情况以及中小型尺寸锂离子电池所应用产品的国内主要市场进行了系统研究分析。在分析推理的过程中综合运用了SWOT分析,波特五力竞争模型和4P营销理论等专业理论知识,结合LWN公司的自身特点,对项目可行性进行了论证,确定LWN锂离子聚合物电池的市场定位以及制定产品策略与营销计划。最后对预期收益做了风险分析。
[Abstract]:As one of the new energy materials, lithium ion battery is developing rapidly. With the breakthrough of some key technologies and materials of lithium battery in China, the lithium battery industry in our country started relatively late in the United States and other countries. But it is expected to maintain healthy and rapid growth in the next few years. The demand for lithium ion batteries in China's market will gradually increase in the next few years, mainly by mobile phones, laptops, mobile power sources, electric bicycles, and electric tools. These downstream industries are mainly concentrated in China, and these favorable factors are very helpful to the development of lithium ion battery industry in China. Based on this favorable environment, this paper mainly takes LWN Company, a manufacturer of lithium ion polymer batteries, as the blueprint. The status of domestic and foreign manufacturers of lithium ion battery products and the domestic market of small and medium sized lithium ion batteries are systematically studied and analyzed. In the process of analysis and reasoning, the author synthetically applies SWOT analysis, Porter's five-force competition model and 4P marketing theory to prove the feasibility of the project, combined with the characteristics of LWN Company. Determine the market position of LWN Li-ion polymer battery and develop product strategy and marketing plan. At last, the risk analysis of expected income is made.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F274

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