我国市民农园多元化经营研究

发布时间：2018-05-01 15:22

本文选题：市民农园 + 多元化经营　；参考：《安徽农业大学》2015年硕士论文

【摘要】：近几年来,都市农业的兴起,给我国市民农园找到了很好的发展机遇,如何在都市农业发展的大潮中经营好市民农园,走出农业自身低效益的困境,显得尤为重要。在市场竞争激烈的大环境下,实行多元化经营成为市民农园发展的一条途径。国内市民农园在借鉴国外市民农园发展经验的基础上,也开始逐步向多元化的方向发展,并形成了一些自身的特色。本论文通过对市民农园多元化经营方面的研究,找出了市民农园多元化经营方面的思路,目的是为市民农园的发展提供理论实践指导,从而促进农村经济社会的快速发展和城乡一体化发展。本文首先总结出了市民农园的概念以及相关内容,对市民农园在国外的发展和我国市民农园的发展现状做了论述。然后对市民农园进行多元化经营的内因和外因进行了分析,而后对市民农园如何进行多元化经营进行论述,最后通过国内领先的小毛驴市民农园如何多元化经营结束全篇。第一章概括了本文的研究意义、研究目的、研究思路,并对国内外文献做了综述；第二章解释了市民农园的相关概念和多元化的理论基础；第三章介绍了市民农园在国内外的发展现状,通过列举上海、广州、西安、成都等城市的市民农园,重点介绍了国内市民农园的发展现状；第四章从分散分险和寻找经济增长点等四个方面的内因,利润吸引、优越的经济环境四个方面的外因,分析了市民农园为什么要实行多元化经营；第五章是本文的重点,从投资主体和人力的投入、农产品深加工和休闲培训等多产业组合、体验、电商等多手段营销的角度提出了市民农园多元化经营的具体思路,同时还提出了多元化经营过程中应当注意的问题,接下来以北京市小毛驴市民农园的经营案例证明上述多元化思路的可行性,最后做出总结,对全文的观点和结论进行了梳理。
[Abstract]:In recent years, the rise of urban agriculture has found a good opportunity for the development of rural gardens in our country. It is particularly important how to run the gardens well in the spring tide of urban agriculture development and get out of the predicament of low benefit of agriculture itself. Under the environment of fierce market competition, diversified management has become a way for the development of farmers' gardens. On the basis of drawing lessons from the experience of the development of the foreign citizen farm garden, the domestic citizen farm garden has gradually developed towards the direction of diversification, and has formed some of its own characteristics. In this paper, through the research on the diversification of the citizen farm garden, we find out the ideas of the citizen farm garden diversification management, in order to provide theoretical and practical guidance for the development of the citizen farm garden. So as to promote the rapid development of rural economy and society and the integration of urban and rural development. Firstly, this paper summarizes the concept and related contents of citizen farm garden, and discusses the development of citizen farm garden in foreign countries and the development status of citizen farm garden in our country. Then it analyzes the internal and external causes of the diversified management of the citizen farm garden, and then discusses how to carry out the diversified management of the citizen farm garden, and finally ends the whole article through the domestic leading small donkey farmer garden how to diversify the management. The first chapter summarizes the significance of this paper, research purposes, research ideas, and domestic and foreign literature review, the second chapter explains the concept of civic farming garden and the theoretical basis of diversification; The third chapter introduces the development situation of the citizen farm garden at home and abroad, through enumerating the citizen farm garden of Shanghai, Guangzhou, Xi'an, Chengdu and so on, has introduced the domestic citizen agriculture garden development present situation emphatically; The fourth chapter analyzes why the citizen farm garden should carry out diversified management from four internal reasons, profit attraction, superior economic environment and so on. Chapter five is the focus of this paper. From the perspective of investment subject and manpower, multi-industry combination of agricultural products deep processing and leisure training, experience, e-commerce and other multi-means marketing, this paper puts forward the concrete ideas of diversified management of citizen farm garden. At the same time, it also puts forward the problems that should be paid attention to in the process of diversification, and then proves the feasibility of the pluralistic thinking with the case of Beijing small donkey citizen farm garden. Finally, it summarizes the views and conclusions of the full text.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324

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