微信营销策略研究——以小工艺品为例

发布时间：2018-05-02 03:53

本文选题：小工艺品 + 微信营销　；参考：《学理论》2016年08期

【摘要】：微信营销作为时下最热门的营销方式,逐步渗透人们的日常生活,成为一种具有很大的发展潜力的营销方式。同时,在经济全球化的影响下,小工艺品虽然发展迅速,但依然面临着激烈的挑战,亟须找出一条发展的新渠道。为此,我们把小工艺品的发展跟微信营销结合起来,从微信营销的优劣势以及问卷调查的结果进行全面的分析,尝试探索出适合小工艺品发展的微信营销策略。
[Abstract]:WeChat marketing, as the most popular marketing method nowadays, has gradually infiltrated people's daily life and become a marketing method with great development potential. At the same time, under the influence of economic globalization, although small handicrafts are developing rapidly, they are still faced with fierce challenges, so it is urgent to find a new channel for development. Therefore, we combine the development of small handicrafts with WeChat marketing, analyze the advantages and disadvantages of WeChat marketing and the results of questionnaire survey, and try to explore the WeChat marketing strategy suitable for the development of small handicrafts.
【作者单位】：广东培正学院经济学系;
【分类号】：G206-F

【相似文献】