奇观制造与故事呈现:试析城市宣传片的创作路径

发布时间：2018-05-02 05:41

本文选题：城市历史文化 + 城市旅游资源　；参考：《当代电视》2017年11期

【摘要】：正随着中国城市化进程的加速,城市数量持续增加,城市之间注意力竞争日趋激烈。城市宣传片在城市形象塑造中有着举足轻重的作用,作为城市营销与品牌建设的重要手段,城市宣传片既是推荐城市旅游资源的重要载体,更是展示城市历史文化和人文精神的重要窗口。当前播映的城市形象宣传片,从创作路径看,创意者有的迷恋城市自然和人文景观,在城市宣传片的镜头设计上着力凸显环境优美、高楼林立、历史悠长、车水马龙等"影像
[Abstract]:With the acceleration of urbanization in China, the number of cities continues to increase, and the attention competition between cities is becoming increasingly fierce. As an important means of city marketing and brand building, city propaganda film is an important carrier of recommending urban tourism resources. It is also an important window to show the historical culture and humanistic spirit of the city. The current city image propaganda film, from the creative path, some creators are infatuated with urban natural and human landscape, and focus on the lens design of the city propaganda film to highlight the beautiful environment, tall buildings, long history, traffic and so on "image"
【作者单位】：长沙学院影视艺术与文化传播学院;
【基金】：长沙市科技计划项目“婚俗纪录片策划与制作技术研究”(ZD1601060) 湖南省教育厅一般科研项目“新媒体时代电视纪录片建构国家形象研究”(17C0142))
【分类号】：J959

【相似文献】