音乐广播官方微博营销的优化策略——以河北音乐广播官方微博为例

发布时间：2018-05-02 07:36

本文选题：音乐广播 + 口碑营销　；参考：《传媒》2015年20期

【摘要】：正2011年,河北音乐广播开通新浪微博后,广受"粉丝"喜爱。目前,河北音乐广播的官方微博@河北音乐广播已经拥有73万"粉丝",在《2013年新浪媒体微博报告》中,以544的影响力跻身"十大电台微博排行榜",在音乐类广播微博中排名第二且是唯一入选的地方性音乐广播媒体微博。@河北音乐广播取得如此好的成绩离不开其优秀的营销策略。@河北音乐广播应用口碑营销的模式,从发布者、话题、工具、参与、跟踪五个方面发力,不断完善运营内容及模式,使其成为音乐广播微
[Abstract]:In 2011, Hebei music broadcast opened Sina Weibo, widely loved by fans. At present, Weibo @ Hebei Music Radio, the official of Hebei Music Broadcasting, has 730000 "fans". In the "2013 Sina media Weibo report," Weibo, one of the top 10 radio stations with 544 influence, ranks second and is the only local music broadcasting medium in the music category, Weibo. @ Hebei music broadcasting can not achieve such a good result can not be separated from its outstanding. The marketing strategy of Xiu. @ Hebei music broadcasting application word-of-mouth marketing mode, From the publisher, topic, tools, participation, tracking five aspects, constantly improve the operation content and mode, make it a music broadcast micro
【作者单位】：陕西理工学院;
【分类号】：G220.7-F

【相似文献】