浅谈视觉语言在商业空间中的应用

发布时间：2018-05-02 17:43

本文选题：商业空间设计 + 视觉语言　；参考：《设计》2014年11期

【摘要】：视觉是人们最为敏锐、直接,接受信息量最大的感知方式。为此,视觉环境对人们空间感受的构建尤为重要。商业活动的根本任务是传播信息,以期得到目标消费群体的认知和积极的反馈,达到促进销售的目的。商业空间环境承担着商品流通和信息传递作用。在这个信息爆炸的时代,庞大的信息量充斥着人们的眼球,不仅增加了受众的视觉负担,也使人们对于资讯信息的怀疑和漠视态度大大超过了以往。如何能在数量如此庞大的信息中迅速抓住人们的眼球,并准确地传达出信息,是当代商业文化面临的现实问题。同时随着商业文化的发展,购物已不仅仅是简单的消费手段,而成为了一种不可或缺的文化休闲活动。商业空间环境设计也已成为企业市场战略和营销手段的一部分,成为传达营销理念和品牌文化的媒介。因此,如何通过调动受众的视觉,包括听觉触觉等感官,利用对媒介空间的设计使营销理念和品牌主题形象凸显出来并引人注目就尤为重要了。本篇文章通过对商业空间环境中视觉语言要素及其创新表达方式的研究,探寻零售类商业空间设计中新的传达方式和手段。
[Abstract]:Vision is the most sensitive, direct, and the largest amount of information to accept the way of perception. Therefore, the visual environment is particularly important for the construction of people's spatial feelings. The basic task of commercial activities is to disseminate information in order to obtain the cognition and positive feedback of the target consumers and to achieve the purpose of promoting sales. Commercial space environment bears the function of commodity circulation and information transmission. In this era of information explosion, the huge amount of information is filled with people's eyeballs, which not only increases the visual burden of the audience, but also makes people doubt and ignore the information information more than ever before. How to quickly catch people's eyes in such a large amount of information and convey information accurately is a realistic problem facing contemporary commercial culture. At the same time, with the development of commercial culture, shopping is not only a simple means of consumption, but also an indispensable cultural leisure activity. The design of business space environment has also become a part of the marketing strategy and marketing means of enterprises, and has become the medium to convey marketing ideas and brand culture. Therefore, how to mobilize the audience's vision, including the sense of hearing and touch, and how to use the design of media space to make the marketing concept and brand theme image stand out and attract attention is particularly important. Through the study of the visual language elements and their innovative expressions in the commercial space environment, this paper explores the new ways and means of communication in the retail commercial space design.
【作者单位】：河北工业大学建筑与艺术设计学院;
【分类号】：TU247

【共引文献】