基于未确知测度的高新企业智力资本评价研究

发布时间：2018-05-04 20:32

本文选题：高新企业 + 智力资本评价　；参考：《科技管理研究》2017年19期

【摘要】：智力资本对高新企业创新绩效有显著正向促进关系,是高新企业提高生存概率和维护竞争优势的必要因素,高新企业应重视其智力资本评价并进行有效管理。针对智力资本评价指标的模糊性和主观不确定性,采用未确知测度的评价方法。首先,运用文献总结法构建高新企业智力资本评价指标体系。其次,运用未确知测度模型对S高新企业进行智力资本评价,分析发现S企业的短板为关系资本,尤其是其客户和营销渠道两个方面,并给出相关建议:客户方面加强客户需求分析,提高客户满意度;营销渠道方面加强冲突管理、选择合适营销渠道及规范中间商准入制度。最后,通过实例分析发现高新企业往往过度注重创新管理,导致关系资本管理认知匮乏。
[Abstract]:Intellectual capital has a significant positive relationship to the innovation performance of high-tech enterprises. It is a necessary factor for high-tech enterprises to improve their survival probability and maintain their competitive advantages. High-tech enterprises should attach importance to the evaluation and effective management of their intellectual capital. In view of the fuzziness and subjective uncertainty of the evaluation index of intellectual capital, the evaluation method of unascertained measure is adopted. First of all, using the literature summary method to construct the intellectual capital evaluation index system of high-tech enterprises. Secondly, using the unascertained measure model to evaluate the intellectual capital of S high-tech enterprises, it is found that the short board of S enterprises is relational capital, especially its customers and marketing channels. Some suggestions are given: strengthening customer demand analysis, improving customer satisfaction, strengthening conflict management in marketing channel, choosing appropriate marketing channel and standardizing middleman access system. Finally, it is found that high-tech enterprises often pay too much attention to innovation management, which leads to lack of cognition of relational capital management.
【作者单位】：天津理工大学管理学院;
【基金】：天津市哲学社会科学项目“基于创新驱动理论的天津市传统企业转型升级路径与方法研究”(TJYY15-024) 国家自然科学基金项目“基于风险能量的BT债务规模边界及风险控制有效性研究”(71471131)
【分类号】：F276.4

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