购物类手机应用程序的界面设计研究

发布时间：2018-05-07 00:14

本文选题：手机应用程序 + 手机网络购物　；参考：《郑州大学》2017年硕士论文

【摘要】：随着移动互联网的发展和用户移动消费需求的提高,购物网站从电脑端转移到手机端的需求越来越高,在这种新的媒体环境下,越来越多的用户通过手机应用程序来实现信息的获取和产品的购买。传统企业为了获得更高的客户粘度,也试图通过手机客户端树立企业形象,扩大影响,并进行产品营销。手机应用程序由多个界面组成,每个界面承载着需要传递的信息,信息的呈现与传达直接决定着手机应用程序的生存。因此,研究具有实用、美观和良好用户体验的手机应用界面具有较高的使用价值和一定的社会经济效益,对实现高效运作也具有一定的实际意义。本文以符号学、设计美学及格式塔心理学等理论为依托,从社会大环境的影响下,讲到电商行业的产生,再到手机网络购物用户的需求,从一个完整的生态链角度逐一对购物类手机应用界面的影响因素进行探索,取得了手机购物发展现状的初步定论。并在此结论上运用互联网大数据采集的方法对国内外的购物类手机应用进行界面的深入探讨和研究,分析了购物类手机应用程序的界面设计要素、界面设计风格,归纳总结了购物类手机应用程序界面设计的设计原则。并基于这个原则下结合实际案例,展开了购物类手机应用界面设计的实践探索。
[Abstract]:With the development of mobile Internet and the increase of mobile consumer demand, the demand for shopping websites from the computer to the mobile phone is becoming higher and higher. In this new media environment, More and more users use mobile applications to obtain information and purchase products. In order to obtain higher customer viscosity, traditional enterprises also try to establish corporate image, expand influence and carry on product marketing through mobile phone client. Mobile phone applications are composed of multiple interfaces, each of which is loaded with information to be transmitted. The presentation and communication of information directly determine the survival of mobile phone applications. Therefore, the study of mobile phone application interface with practical, beautiful and good user experience has high use value and certain social and economic benefits, and also has certain practical significance for the realization of efficient operation. Based on the theories of semiotics, design aesthetics and Gestalt psychology, this paper, under the influence of social environment, talks about the emergence of ecommerce industry and the demand of mobile phone network shopping users. From the perspective of a complete ecological chain, this paper explores the influencing factors of mobile phone application interface, and obtains a preliminary conclusion on the development of mobile phone shopping. On the basis of this conclusion, the author makes a deep discussion and research on the interface of shopping mobile phone application at home and abroad by means of Internet big data collection method, and analyzes the interface design elements and interface design style of the shopping mobile phone application program. This paper summarizes the design principles of the interface design of mobile phone application program. On the basis of this principle, combined with practical cases, the practical exploration of the application interface design of shopping mobile phone is carried out.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

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