锦州供电公司营销管理信息系统设计与评价

发布时间：2018-05-09 17:07

本文选题：营销信息系统 + 功能设计　；参考：《华北电力大学》2017年硕士论文

【摘要】：随着新一轮电力体制改革的推进,电力市场化改革特别是电力交易市场建设的进程逐渐加快,供电企业如何增强市场核心竞争力,争取到更多的用电客户,占据电能消费市场,这一切都需要制定市场营销策略,提高信息化服务的效率,实现增供扩销,促进企业持续健康发展,是供电企业面临的一项紧迫而艰巨的任务。近年来,我国实施城农网改造工程,供电企业客户数量、营销数据成几何倍数增加,全社会对供电企业的服务质量提出了更高要求。传统的营销管理已经不能满足管理需要,寻求一种新的营销管理解决方案,建立一个以集中式数据中心、分散式应用为核心的营销管理信息系统迫在眉睫。本文以锦州供电公司为实际研究案例,在成熟的计算机技术和电力企业营销的基础上,针对该市供电公司营销业务管理系统的实际情况和用户对系统不同的功能需求,构建了电力企业营销管理系统体系,完成对系统功能模块、系统数据库、系统界面的设计工作,实现系统登录、数据登录、数据查询、报表生成、营销结果录报等主要功能。整合各个业务部们,规避公司内部出现信息孤岛,使企业内部的数据和信息在安全可靠的统一平台上进行交流,实现电力企业资源的集中管理,从而提高电力企业的综合效益。构建营销管理信息系统实施效果评价模型,从系统建设、性能、经济效益、综合效益四方面选取指标,构成营销管理信息系统效果的评价指标体系,对本文所设计的营销管理信息系统的效果做出综合评价;根据得出的评价结论,分析锦州供电公司营销管理信息系统实施效果的优劣。
[Abstract]:With the promotion of the new round of electric power system reform, the process of electric power marketization reform, especially the construction of electricity trading market, has been accelerated gradually. How to strengthen the core competitiveness of the market, win more customers and occupy the power consumption market. It is an urgent and arduous task for power supply enterprises to formulate marketing strategies, improve the efficiency of information services, increase supply and expand sales, and promote the sustainable and healthy development of enterprises. In recent years, with the implementation of the urban rural power network renovation project, the number of customers in power supply enterprises and the increase of geometric times of marketing data, the whole society has put forward higher requirements for the service quality of power supply enterprises. Traditional marketing management can not meet the needs of management, so it is urgent to find a new solution to marketing management, and to establish a centralized data center and decentralized application as the core of marketing management information system. This paper takes Jinzhou Power supply Company as a case study, on the basis of mature computer technology and electric power enterprise marketing, aiming at the actual situation of the marketing business management system of Jinzhou Power supply Company and the different functional requirements of the system. The system of electric power enterprise marketing management system is constructed, the system function module, the system database, the system interface are designed, the system login, the data login, the data query, the report form generation, the marketing result record and so on are realized. The integration of various business departments to avoid the emergence of isolated information islands within the company, the internal data and information in the enterprise on a safe and reliable unified platform to exchange, realize the centralized management of power enterprise resources, thereby improving the comprehensive efficiency of power enterprises. The evaluation model of the effect of marketing management information system is constructed, and the evaluation index system of the effect of marketing management information system is constituted from four aspects: system construction, performance, economic benefit and comprehensive benefit. This paper makes a comprehensive evaluation of the effect of the marketing management information system designed in this paper, and analyzes the advantages and disadvantages of the implementation effect of the marketing management information system of Jinzhou Power supply Company.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52;F426.61

【参考文献】