MZ县天然气公司发展战略研究

发布时间：2018-05-11 21:11

本文选题：战略选择 + 天然气　；参考：《河北科技大学》2017年硕士论文

【摘要】：国外燃气行业起步较早,行业发展和竞争也趋于成熟,国内燃气行业起步较晚,目前大多数中小城市还没有配备燃气管网,但天然气为主的燃气需求大量存在,目前该行业处于上升阶段。MZ县天然气公司依托于母公司的支持帮助,迅速抢占市场,在2016年顺利完成销售、利润、安全、生产等指标,巩固了市场占有率。但由于目前公司在发展过程中表现出的战略选择和发展问题较为明显,因此成为本文研究的重点内容。本文针对MZ县天然气公司的发展战略展开研究,运用理论和实证相结合的方式,在全面掌握公司经营发展状况和外部发展环境的基础上,采用战略分析的相关理论、工具和方法,如PEST模型、五力分析模型、SWOT模型等分别对公司内、外部环境、行业竞争态势、公司的优劣势、机会威胁等展开分析,在此基础上制定了公司可持续发展战略规划。通过本文研究,笔者认为MZ县天然气公司的发展战略要在加速区域市场扩张,同时加快上中下游管道同步建设。在此基础上,从研发战略、生产战略、物资采购战略、营销战略和人力资源战略方面进行了制定,最后,为战略的实施提供了保障措施,确保公司发展战略的实现。
[Abstract]:Foreign gas industry started earlier, industry development and competition also tended to mature, domestic gas industry started relatively late. At present, most small and medium-sized cities do not have gas pipeline network, but there is a large demand for natural gas. At present, the industry is in a rising stage. MZ County Natural Gas Company relies on the support of its parent company to quickly seize the market and successfully complete sales, profits, safety, production and other indicators in 2016, thus consolidating its market share. However, due to the obvious strategic choice and development problems in the development process of the company, it has become the focus of this study. In this paper, the development strategy of MZ County Natural Gas Company is studied, and the relevant theory of strategic analysis is adopted on the basis of comprehensively mastering the company's management and development situation and external development environment. Tools and methods, such as PEST model, five-force analysis model and so on, analyze the internal and external environment of the company, the competition situation of the industry, the advantages and disadvantages of the company, the opportunity threat and so on. On this basis, the strategic plan of the company's sustainable development is formulated. Through the research of this paper, the author thinks that the development strategy of MZ County Natural Gas Company should accelerate the expansion of regional market and the simultaneous construction of upstream and downstream pipelines. On this basis, the author makes the research and development strategy, the production strategy, the material purchase strategy, the marketing strategy and the human resource strategy, and finally, provides the safeguard measures for the implementation of the strategy to ensure the realization of the company's development strategy.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.24;F272

【参考文献】