中石油哈尔滨销售分公司成品油零售网络优化的研究

发布时间：2018-05-12 17:25

本文选题：成品油 + 零售网络　；参考：《哈尔滨工业大学》2015年硕士论文

【摘要】：中石油的管理模式和经营理念与国外的石油企业相比存在着必然差异,为了使企业恒久立于不败之地,于是彰显企业的网络优化建设,对中石油的长期稳定发展具有重要意义。本论文首先阐述课题研究的背景、目的以及意义,综合了此领域的权威学者的研究理论,阐明了本篇论文的研究成果,市场方向。之后对国内外的加油站经营管理现状进行了分析对比,同时浓缩了国外加油站零售网络优化的成功案例,得出了优化零售网络是企业长足发展的必要性。论文的主干部分,通过具体的营销数据,对中石油哈尔滨销售分公司所在地的网络状况、市场供求情况、主要客户群体以及竞争对手的分析,摆明了现有的问题,分了各种可能导致加油站出量的几个诱因。由此,论文依据成品油合理配置调控的原则,规范了加油站的管理优化的方式,综合中石油哈尔滨销售分公司的实际情况,提出了四个必要措施。
[Abstract]:There are inevitable differences between CNPC's management mode and management concept compared with foreign oil enterprises. In order to keep the enterprises in an invincible position, it is of great significance for the long-term and stable development of PetroChina to highlight the network optimization construction of the enterprises. This paper first describes the background, purpose and significance of the research, synthesizes the research theory of authoritative scholars in this field, and clarifies the research results and market direction of this paper. After that, this paper analyzes and compares the current situation of gas station operation and management at home and abroad, at the same time concentrates on the successful cases of foreign gas station retail network optimization, and draws the conclusion that optimizing the retail network is the necessity of the rapid development of enterprises. The trunk part of the paper, through the specific marketing data, the analysis of the network situation, market supply and demand situation, main customer groups and competitors in the location of PetroChina Harbin sales Branch clearly shows the existing problems. Points out a variety of possible causes of gas station output. Therefore, according to the principle of product oil rational allocation and regulation, this paper standardizes the mode of gas station management optimization, synthesizes the actual situation of PetroChina Harbin sales Branch, and puts forward four necessary measures.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22

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